3 ways to leverage NFTs

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The digital asset industry has exploded in the last two years. But there is still a large dose of skepticism when it comes to cryptocurrencies and non-fungal tokens (NFTs). NFTs have developed a stigma especially due to the common location of scams, rug bridges and forgeries.

While some may struggle to see the value of a digital image or something like that, others have come first. In fact, NFT sales reached $ 17 billion in 2021. These new digital investments have given artists a whole new way to monetize their art. Not only that, but buying, selling and trading these tokens has made it a very lucrative business for others as well. I say this from personal experience as we recently launched the NFT Collection which sold 9,993 NFTs in approximately 8 4.8 million in 48 hours.

But like any industry, where there is innovation, there is room for those who take advantage of it for their own good. However, the good that can be done with blockchain technology and NFTs cannot be ruled out. This new wave of innovation has introduced completely new ways to help change and improve countless lives around the world. Here are three benefits for those unfamiliar with NFTs and why they should get involved.

Digitization of ethical investment

Ethical investment has become increasingly important in today’s world. People are more aware of where their money is going, what it is supporting and how it is being used. This has encouraged companies to pursue social causes and goals such as zero carbon emissions and ethically sourcing materials. Digital assets are taking it to the next level.

While there is no strict category for such digital assets, some notable projects have included charity and social causes as part of their mission. One such project is my own NFT studio, Meta Brothers. We’ve made it our mission to donate a portion of our profits to Drop4Drop. Since its inception, the company has donated approximately $ 150,000 and, in partnership with Drop4Drop, has been building 80 water wells in underdeveloped countries, transforming the lives of approximately 80,000 people.

As CEO of Meta Brothers, I have made it my focus and priority to build a strong NFT brand that offers both long-term value and benefits to holders, while helping less privileged people. Prosperity should be something shared with everyone, and I see it as part of my responsibility to give it back and help make the world a better place.

This is not the only project focusing on inclusion and philanthropy. KRebels, a Koala NFT project, has pledged દ 50,000 to the International Fund for Animal Welfare (IFAW), as well as 5% of its current sales.

The Woman’s Rise NFT is a collection of NFTs celebrating strong women leaders over the centuries and focusing on promoting diversity in Web 3 space. The project also donated 2.5% of its sales to the Malala Fund. This shows that NFTs are a great way to do product social engineering.

NFTs can be a life-changing investment opportunity

But blockchain technology is not just changing lives for social reasons. Digital investments also have the potential to change a person’s life through financial means. Falling interest rates and unattainable investment opportunities have fueled the growth of digital assets such as NFTs.

Compared to savings accounts with disappointing interest rates, the Web3 ecosystem offers significant potential with new NFT projects and decentralized financial applications. Not only that, but NFTs are fast becoming a medium for unique online artwork, music, video and more.

A popular example of an excellent return on NFT investment is the board app NFT. The cheapest NFT was sold at around $ 70 in early 2021. Now NFTs from the same collection cost up to $ 290,000. The CryptoKitties Collection is another example, which sold for $ 3.24 in 2017 and was over $ 250 by December 2021.

From another perspective, digital investment is something that anyone can participate in. They do not require the initial large sums of money required for traditional investments, and are open to most individuals, regardless of where they live and what social class they may belong to. This has helped to create a uniform playing field and access to a wide variety of opportunities.

People who are reluctant to buy NFTs can also benefit from their growth. Cryptocurrency with NFTs is growing rapidly and has proven to be an interesting investment in itself. A lot can be done with cryptocurrency, and buying NFTs is one of those aspects.

Use NFTs to build or expand your brand

Some of the biggest brands from Nike to Gucci have adopted NFT as a new way to expand their brand. Celebrities such as Floyd Mayweather and Snoop Dogg have also released their own NFTs, as well as worked with other projects. And while some are doing this to make “quick money”, many see this as a new opportunity to engage their customers and fans.

NFTs provide an interesting way when it comes to connecting fan bases. Not only do they provide companies with a new medium to reach their audiences, but they also provide NFT holders with a way to benefit and profit.

But you don’t have to be a celebrity or a big brand to make NFT. With the development of easy-to-use tools, anyone can create their own NFT or NFT collection. While the process of creating NFT is simple, it is marketing that can be difficult for individuals. There are already a large number of followers for celebrities to use, but younger creators will need to work to market and create noise around their NFT.

Focus on engaging your audience through apps like social media and Discord. It’s important to build a story and community around the project. People want to identify and support reasons that align with their own experiences.

Try to create some useful or interesting aspects in the project. There are a lot of NFTs to compete with, so it’s important to set yourself apart. This is where things like donating to a social cause can really help.

Creating your own NFT collection is not an easy process, but it can be incredibly rewarding for both you and your followers. Invest in your audience as they invest in you and ultimately decide if the project is a success.

Tamara Yannay is the CEO of Meta Brothers and House of Legends,


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