Amazon Games head Mike Frazzini steps down

Mike Frazini, head of Amazon Games, has left the top sports role to pursue personal interests and spend time with his family.

Frazini spent 13 years in the Games and 18 years in the Amazon. He observed many failures during that time, but said he was proud to launch two top-ten games in the last six months, as both the massively multiplayer online games New World and Lost Arc received a good response.

Bloomberg reported the news on Friday, and Freseni confirmed it with a post on LinkedIn. Frazini told staff Friday that he was going to spend more time with his family and pursue personal interests. New World’s audience has declined in recent weeks.

Fresini said the group has a promising list of upcoming games.

“Prime Gaming is on a strong path, providing more and more great content to players around the world who are members of Amazon Prime,” he said on LinkedIn. “And we have some new initiatives that are getting real traction. Also important is that each of these teams is led by excellent leaders. The future is bright for Amazon Games. “

A town in the new world.
A town in the new world.

In a post on LinkedIn, Frazzini said:

Yesterday, we internally announced that I would be leaving Amazon. After almost 13 years in sports and almost 18 years in company, my last day will be 4/29. It has always been in my mind to spend time with family in the middle of my career (before the kids go to college) and to pursue some personal interests while my knees and back are still (relatively) healthy. I don’t know where things will go from here (maybe someday I’ll be back on Amazon too) – but I’m excited for the adventure.

And while there has never been a better time to get away from a great role, now is a good time. We’ve launched two top 10 games in the last six months and we have a portfolio of promising new games. Prime Gaming is on a strong path, providing increasingly the best content to players around the world who are members of Amazon Prime. And we have some new initiatives that are gaining real traction. Also important is that each of these teams is led by excellent leaders. The future is very bright for Amazon Games.

Speaking of my time at Amazon, I’m amazed at the people I’ve had the opportunity to work with and the people I’ve had the opportunity to work with. Amazon is a rare and exclusive place for builders – bold strategies, wildly talented (and committed) people, relentless pursuit of operational excellence, and * extreme * customer focus. It’s been a hack of a place, and a hack of the ride.

Mike Frazier

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