Amplience raises $100M to grow its MACH ecommerce platform

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Amplience, which builds a next-generation commerce experience platform for B2C and B2C clients, announced yesterday that it has raised $ 100 million in Series D funding.

Amplians’ cloud-based platform is built on a developer-driven, business-capable and MACH architecture that provides a multiplier in terms of speed, agility and scalability for creating digital experiences, the company said.

The platform originated from the architecture cooperative MACH Alliance, which represents and advocates an open and best-of-bread enterprise technology ecosystem. Ecosystem technology is microservices-based, API-first, cloud-native SaaS and headless, thus MACH is an acronym. It uses individual pieces of professional functionality that are independently developed, deployed and managed. Most components are open source.

What is the MACH ecosystem

MACH subscribers believe that software enterprise suites are no longer the best option for running ecommerce apps. They argue that the MACH ecosystem is agile, agile and always up-to-date, while legacy-owned systems are out of sync with 2022 workload requirements.

James Brooke, founder and CEO of Amplians, said in a media advisory, “The performance gap is widening among digital leaders who have invested heavily in building their customer-centric business experience infrastructure and companies still rely on legacy content management and ecommerce systems.” ” “Appliance helps its customers bridge this gap and accelerate the implementation of the modern commercial experience using best-of-bread MACH and composible capabilities without sacrificing commercial utility or developer productivity.”

As an executive member of the MACH Alliance, Brooke said the company is “excited to support our customers’ transition to a microservices-based, API-first, cloud-native and headless (MACH) business experience architecture. Doing, and Scaling Our Global Go-to-Market, Customer Success and Expert Service Teams.

According to Gartner Peer Insights, the ecommerce platform competes in the market against Amplians, Adobe Systems, ContentStack, Bloomrich, Contentful and Progress SiteInfinity, founded in 2008. The platform has received a four-out-of-five-star rating from professionals reviewing it.

The digital experience is the key to success with customers

“When it comes to the digital experience, there is a direct link between employee satisfaction and excellent customer results,” said Marcy Maddox, director of research at IDC’s digital experience management software program. “Our research tells us that 85% of organizations believe that empowering employees leads to greater customer satisfaction; However, only 40% of the companies surveyed have taken such action. It is imperative that organizations that aspire to be digital leaders adopt technologies and tools that empower developers and business users. It’s a way to revolutionize customer experiences and increase brand loyalty. “

Brooke said more than 400 of the world’s leading brands use appliances, including Crate & Barrel, Trigger Grills, Alta Beauty, Coach, GAP, Currys, Argos and Very Group. Amplience has 200 global employees and has raised a total of $ 180 million from investors. Amplians has received its latest Series de-funding with equity investments from Foreview Equity Partners, European Growth Equity Investors and Sixth Street, a global investment firm. Current investor Octopus Ventures also contributed.

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