Amy raises $6M to help enterprises sell better with AI

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Israeli startup Amy, which provides AI-powered solutions to help enterprise representatives build better customer connections and sell at better rates, has raised $ 6 million in a seed round of funding.

Selling is not a piece of cake. You need to identify the prospects, understand them (including where they come from and what their needs / wants are) and come up with a complete pitch to establish a long lasting business relationship. Delegates spend 20% of their working hours on this type of research, but nevertheless less than 50% of their initial prospects seem appropriate. Also, these connections are more difficult to maintain because, as the network gets bigger, one cannot keep tabs on all their customers and touch support to continue selling.

Amino AI-powered response

To address this particular challenge, Amy provides a solution that automates potential research work and provides actionable insights to build deeper, longer lasting business relationships and make the most of them.

The platform, as the company explains, takes advantage of all publicly available information about the probability and converts strands of random data into digestible meeting briefs that provide tangible personal insights into the probability. It covers relevant information, both at the company and individual level, including job changes, funding, acquisitions, general experiences and publishing news items, if they are meant for something new / interesting.

“Owned by us [natural language processing] NLP Technology captures the potential of publicly available data from the web and summarizes it as a booster, “said Nimrod Rowe, CEO and founder of Emina, to VentureBeat.” We offer one to three boosters with potential career and company information. “

“Amy’s clients can apply that information as an icebreaker or throughout the meeting to enhance the relationship,” he added.

While the CEO did not share specific growth figures, he noted that his product is used by users of companies of all sizes in English-speaking countries. That too no. 1 on the product hunt during alpha testing.

Variation

Although customer relationship management (CRM) tools like Hubspot and sales intelligence platforms like Apollo or Lusha work in the same space and make the task of identifying a potential customer easier, Amy differs with its ability to build strong customer connections.

“These solutions are generally designed for prospecting and do not provide a level of in-depth analysis at both the individual and company level to build strong, personalized business connections,” Ron said.

With this round of funding, led by Next Coast Ventures and Lorne Ebony, the company will focus on building its technology, particularly NLP and machine learning bits, and expanding its presence in more English-speaking markets. Other investors participating in the round were Jim Malone, Eric Ludwig, Micha Braxton, Joy Lowe and James Kong.

Michael Smerklow, co-founder and managing director of Next Coast Ventures, said: “There is a need for a clear market to optimize meeting experiences, even though the average business spends hours every day in meetings.” “Amy’s offer addresses this need by tapping into the art of human engagement in business. This platform personalizes the business by enabling professionals to understand who they are going to talk to and why the person is interested in talking to them – making meetings more effective and efficient. “

Globally, the sales intelligence market is expected to grow from $ 2.78 billion in 2020 to $ 7.35 billion by 2030.

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