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It’s been a miserable month for Anzu.io, the world’s most advanced in-game advertising platform. In late February, Anju announced a content-focused partnership with NBCUniversal. The two companies are together again, but this time it’s all about funding.
Both NBC Universal and HTC have stepped in to fund Anju, raising its total capital to $ 37 million since 2017. The total list of investors for this round includes Sony, WPP, Mark Merrill of Riot Games and many more. Chicago Cubes too.
Yes, the baseball team.
All investors will go on to act as strategic partners, while Anju will be an independent company.
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“Everyone is talking about impending metavers, and we’re starting to see it emerging from different angles,” said Anzu.io boss Itamar Benedi. “However, if you want to see it in action right now, you just need to focus on today’s most popular gaming platforms, which are hosting virtual concerts and movie screenings. This fund will further expand our in-game advertising solution. It will help more advertisers understand where their brand fits and how they navigate these immersive, digitally-connected spaces.
It’s easy to imagine the nightmares of Metavers. When the characters hit the internet, Futurama painted it perfectly in its second season. As soon as they entered the virtual space, they were surrounded by advertisements.
No one wants that. It seems that content-focused companies like NBC Universal and Sony look better through Anju. It seems that the best way to make Metavers-Deblers ads like HTC succeed is through Anju’s signature spontaneous integration.
“I am proud to be a reputable investor who is a partner in Anzuna’s Vision and enables us to bring in-game advertising and our best-in-class tech across more gaming platforms and global brands,” said Benedi.
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