If Apple were a person, it wouldn’t be the kind of person who runs to catch a flight and slips from the flop to the gate. Apples will be calm and without haste. It is not good to try hard.
But now the company has to strike us to please FICCI customers. What does the effort look like for Apple? It’s an explosion of product options.
Before he was Apple’s top executive, Tim Cook boasted more than a decade ago that all of the company’s products could sit at one table. His point was that Apple focused on doing an extraordinarily small number of things. No flop sweating.
Today, Apple is selling eight different models of the iPhone, including versions released over the years. The company offers 10 different Mac computers and five iPad editions. It also sells TV gadgets, wrist watches, fitness and music software, home speakers, multiple models of headphones and wool and wool.
In a pre-recorded video presentation on Tuesday, Apple will discuss updated versions of some of its product lineups, which no longer fit on the general table. Apple now needs a UN Security Council table to keep it all.
Apple’s transformation into YES, MORE is another sign of the transformation of technology from occupying a clumsy place to providing essential but common consumer products like cars or snacks. Manufacturers offer a flotilla of options to satisfy any of our potential tunes and catch the eye of shoppers.
The complexity is an indication that the company will no longer be able to take its customers as granted. He will have to work hard to win us over.
The same thing happened with Ford. Henry Ford has an old line that a customer can have a car of any color “as long as it is black”. Limited choice was required when assembly line production was still new, but Quip also demonstrated the power that early Ford Motor Company had on customers. The car was a novelty, and people were taking what they could get.
We know that consumer products are not like that anymore. Today at Ford, you can choose from eight truck models, including the Ford F-150 XLT, F-150 Lariat, F-150 King Ranch, F-150 Platinum and F-150 Vibration. Black is definitely not the only option.
More options are great, but they can also be overwhelming. I bet some new car buyers are having a hard time choosing from those Ford trucks. Not long ago I considered buying an Apple TV streaming gadget, and hunted down a bit to find out the difference between the options the company was selling. I didn’t buy anything.
One sided note: maybe we don’t need Apple’s product informative, like on Tuesday, at all?
Dedicated to what the 32nd version of the iPad looks like, these staged presentations were a little more understandable when the technology was limited to a shiny item in a box when it was only for 1 percent die-hard. But now, technology is for everything and everyone. And more and more, it is most useful when we do not take note of it all. It includes smart software that only forces us to read important emails or spot defective factory assembly lines before they break.
Babble up. My point is that the choices are mostly good for us. But even for Apple, it’s weird. The company is adept at product segmentation, marketing and pricing strategies but tends to behave as if it were just making awesome products and – hey, where did these huge heaps of cash come from? No one wants to try.
Apple has managed to maintain the image of being unique and cool while selling one of the most used items on the planet. Smartphones and many other technologies in our lives are both extremely useful and perfect GeneralLike the Wizards, it’s too late to stop dealing with the companies behind them.
Apple now has almost a range of product options that Cheerios does. That should make the company a little blurry.
Before we go
Russia’s digital separatism: Russia has passed a law making it illegal to call its war on Ukraine a war, blocking Facebook and other foreign websites and applications. My colleagues Adam Satariano and Valerie Hopkins write about the end of any remnants of independent online information and political expression in Russia.
Related: Ukrainian refugees entering the Polish train station have been greeted by volunteers from phone companies distributing smartphone data cards so they can contact loved ones or find accommodation, Bloomberg News reports from across the Polish border. (Subscription may be required.)
What if Amazon’s warehouse were in space? My colleague Dai Wakabayashi visited young rocketry enthusiasts who are pursuing the long-shot idea of storing products in space and then parachuting them back to Earth.
A compliment to Amazon’s bookstores: “Shoppers browsed a variety of items such as Plush Baby Shark, Light-Bright, Funko Figures, USB Mic, Game Console, Smart Fitness Scale, Wi-Fi Router and Kitchen Scissors. There was no sink in the kitchen as far as I could tell, “Todd Bishop writes in Geekwire.
The Canadian Space Agency wants to know: Does this satellite image look like a drawn kitty cat? (I first saw this in the MIT Technology Review newsletter.)
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