Aviron raises $18.5M as it plans to expand its entertainment content

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Aviro announced today that it has raised $ 18.5 million in its most recent round of funding. It plans to bring more entertainment options, including Netflix, to its line of smart rowing machines to enhance the gamified experience for users.

Stripes led the round with the participation of Global Founders Capital, Formic Ventures and Mark Mastrov, founder of 24-Hour Fitness. According to Aviron, he plans to use the funds to grow his team and expand his content library. In addition to funding, Aviro added Amy Curry-Stashk as COO.

Aviron’s Connected Smart Rovers has a built-in touchscreen that displays a number of games to play while exercising. Andy Hong, founder and CEO of Aviron, said in a statement: “From the ground up, we purposely created the Rover to work as one with our ever-evolving library of content (video games, streaming entertainment, live races, virtual destinations, etc.). Is. .).)… Our unique integration of video game components and competition collaboration makes the workout experience more enjoyable. Let’s face it – most of us have a laid back attitude when it comes to painting a picture about ourselves. “

In terms of its entertainment content, Aviron says, “We have a lot of new content and feature releases in the works, including the addition of popular streaming entertainment platforms like Netflix coming this quarter.”

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