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Epidemic has furthered the use of advanced technologies in various fields to increase user engagement and business efficiency. According to KPMG, about 60% of executives agree that COVID-19 promotes digital transformation initiatives.
This also applies to individual habits and behaviors that have changed significantly since the epidemic as online and virtual experiences are now commonplace. Signs of changing behaviors across the market have encouraged our experience design company to create enhancements in various aspects of culture, heritage, tourism, sports and recreation through partnerships with companies from the US, Saudi Arabia, Europe and the Far East. As the concept and design of Metavers continues to evolve, people will discover more exciting, impressive experiences in the virtual realm and this experience will open up new opportunities for the design and immersive event sector.
What is experience design?
Experience design means establishing an emotional and inspirational connection between people and brands. An experienced designer leverages the right balance of immersive touchpoints and techniques to offer flexible and smart solutions across multiple platforms. The key to experience design is to implement interactive technology to transform immersive experiences into unforgettable memories. In a combination of AI and immersive technology, mapping the emotional journey will be crucial to redefining how audiences interact with different events and how they connect with the online world.
When creating an experience together with an organization or brand, a creative team of architects, designers, engineers, developers, coders, and content providers combine their talents to turn ideas for human-centered experimental travel into reality.
The industry has three types of user experience that will drive engagement and interaction. These include permanent exhibitions and experiences; That is, transforming permanent locations, such as engagement centers or museums, into multi-sensory experiences that take guests on an adventure beyond this world. Other types of experience include pop-up / temporary events that may require more artistic flares, storytelling and production such as festivals, shows and performances. Finally, there are also virtual experiences, where experience design should immerse the audience in virtually realistic, fully interactive environments through virtual platforms.
Brands will need to continue and constantly innovate to increase user engagement. One of the next challenges will be adapting to new advanced ways of interacting with users in Metavers. Thus virtual experiences will open a new window of opportunity as technology evolves rapidly.
What’s next for design and metavars?
According to a recent report and data, the size of the global metavars market is expected to reach USD $ 872.35 billion in 2028 and will record a CAGR of 44.1% during the forecast period. Metavers is set to revolutionize how products and brands interact with their audiences and technologies such as AR and VR as well as a team of experienced designers, can help bring co-creation into Metavers. This disruptive approach can already be seen in the art realm where headsets and controllers can mimic virtual art utensils and enable people to engage and interact as artists.
Experience offers many different opportunities for co-creation, brand innovation as well as job creation for young, tech-savvy individuals in Design Metawars. To thrive in the virtual world, companies will need to take advantage of experience design to adapt their business models and become co-creation partners in emerging metavars.
Khalid Al Muwad is the CEO of Midwam.
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