Briya moves to reshape healthcare research with blockchain

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The exchange of information enables industry leaders across the region to effectively access and manage data. In order for companies to take advantage of the limitless possibilities of data, they must invest in building their data network. Today, organizations are creating and using data at a rate that predicts 180 zetabytes by 2025.

Unfortunately, some challenges prevent enterprises from tapping into the data economy. Classifying data is difficult, especially for organizations that do not understand how to do it. The cost of data exchange is also very high.

In healthcare, the data help doctors, nurses and other medical practitioners provide excellent patient care. Healthcare researchers can use new insights for drug discovery and development, giving critically ill patients a chance to recover completely.

Bria, an Israeli-based firm that provides data exchange solutions, believes its technology could make a difference. The company’s CEO and co-founder, David Lazarus, noted in a press release that Bria’s blockchain-driven solution could potentially reduce the problem of data sharing in healthcare.

Decentralized architecture for healthcare data

As more healthcare providers and researchers adopt new technological approaches to enhance patient care and treat chronic diseases, there is an intense desire for near-complete data exchange platforms. Joining the healthcare data race is Bria – merging from Stealth with નવા 5.5 million in new funding. The company wants to create a sustainable data web for the healthcare industry – an industry described by Fabio Liveno, a Bria consultant, as “siloid, inefficient and ineffective”.

Data sharing is one of the most lucrative trends in the entire enterprise today, with the Gartner Report advising industry players to consider incorporating a data-sharing culture for better business results. The report further states that organizations taking advantage of data exchange are likely to outperform their competitors by 2023.

Taking advantage of the distinctive decentralized architecture that is fast and easy to use, Lazarus said Bria’s solution provides rapid Healthcare Interoperability Resources (FHIR) standardization that is compatible with HIPAA, GDPR and Data Use Agreement (DUA) protocols. He also said his technology would try to promote collaboration between pharmaceutical companies, life sciences institutes and researchers.

Invest in health information exchange

Using new technology can be challenging, but the results often outweigh the negativity, according to Lazerson, who added that enabling open collaboration across a wide network of healthcare specialists promotes interoperability and community spirit.

A typical health information exchange (HIE) platform allows health care providers to access and share patients’ medical histories. For patients preparing for facility transfer, HIE ensures that they receive the same (or better) quality. The standard HIE system also improves visit experiences and patient fulfillment.

Adopting HIE systems, such as those offered by Bria, involves storing patient data in a secure database. Subscribers can access data using digital channels. While this does not eliminate medication errors, it does reduce them, help with data efficiency, secure vital information, and help health workers better monitor patients’ health.

Blockchain for healthcare

Bria claims that it can meet the needs of healthcare organizations by using state-of-the-art technology to quickly access its product data – enabling doctors to view a detailed history of the patient and provide appropriate treatment.

Product features on the company’s website include active re-ID prevention, up-to-date data and more. According to Brianna co-founder Guy Tish, running on data only, Brianna is committed to de-identifying data while maintaining the accuracy and reliability of the data. The company also deploys fraud detection algorithms that detect suspicious queries and block re-identification efforts.

A key part of Bria’s decentralized structure involves retrieving data directly from the source using third-party servers and sending it without interruption – a feature that Bria said data ensures it never leaves its intended state.

More on Bria

Bria positions itself as a data exchange solution provider that “achieves the holy grail of data.” Co-founded by Laserson & Tish in 2021, the company focuses on providing the right online patient data repository to healthcare professionals.

The founders of Briana insist that their solution is the best choice regarding security, 10 times faster, FHIR-compliant and affordable. The company believes that its platform promotes teamwork among many healthcare providers using data-sharing recipes. Briana’s latest fundraiser was led by Amiti Ventures and Insight Partners.

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