Cryptocurrency Enthusiasts Meet Their Match: Angry Gamers

So far, 10,000 digital wallets – tools that allow people to store their crypto assets – have been connected to the Quartz platform, although Ubisoft minted only 3,000 NFTs in its first batch. Powder said. That indicates an appetite for more NFTs in the future, he said.

Ubisoft finally plans to reduce sales of future NFTs, Mr. Add infusion. “We are moving from a game-centric business model to an ecosystem-focused business model in which every player can be a stakeholder,” he said.

Zynga, which is set to be acquired by Take-Two, said Mr. Wolf, a veteran of the sports industry, will lead the crypto effort in November. The goal was to create new games on the blockchain that would make it easier for players to acquire, own and sell NFTs, Mr. Wolf said. He provided some details about how the effort would work, including whether NFTs could be transferred between Zynga games.

“We’re still developing it all,” he said.

Other gaming companies have entered the NFTs, echoing how crypto can create new assets for users. Earlier this month, Square Enix president Yosuke Matsuda wrote in an open letter that creating blockchain games would allow players to earn money. That would be the “main strategic theme” for the company, he said.

But as the number of NFT announcements from Game Studio increased, players became increasingly annoyed. After users revolted against Sega Semi’s crypto plans, one of its executives said at a management meeting last month, “If this is considered simple moneymaking, I would like to decide not to proceed.” (Attempt ongoing.)

Other game companies have come up against crypto. Phil Spencer, head of Microsoft’s Xbox, told Axios in November that some games focused on making money through NFTs look “exploitative” and would avoid putting them in the Xbox store. Microsoft declined to comment.

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