Dyspatch wants to bring AMP-powered interactive email production to all marketers

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Dyspatch, a no-code email production platform that helps marketers create dynamic interactive emails, has raised $ 6 million in a round of funding led by Google’s Gradient Ventures.

Despite the rise of team-collaboration and chat tools such as Slack and Microsoft Teams, email continues to evolve as a means of uniform communication for businesses and consumers. Its asymmetrical nature, which means that people in general are not expected to respond immediately to messages, is particularly appropriate for a distributed workforce that operates in locations and time zones.

But just as almost every service built on top of the Internet has evolved over the years, there is a huge push to transition email out of its fixed roots and make it something more dynamic – especially where marketing is involved.

Founded outside of Canada in 2013, Dyspatch has created a platform that allows marketers from large companies like Canvas to collaborate on email with additional support for Accelerated Mobile Pages (AMP).

AMP make it up

The AMP project has grown exponentially since Google first announced it in 2015. In its original form, the open source framework was designed to enable lightning-fast mobile web pages, but Google later backed up emails – designed to bring this web. Such as efficiency and interaction in a stable medium so far. With AMP for email, marketers can update the content in an already sent message, ensuring that information is always up-to-date, while recipients can also fill out forms and questionnaires as they do on the website – real The message itself without leaving the email.

In the intervening years, AMP for email has received support from email clients, including email services from companies such as Gmail (naturally), Yahoo Mail and Mail.ru, as well as Salesforce.

So in effect, Dyspatch merges collaborative email production functionality similar to Stensul or now-SparkPost-owned Taxi for Email, combining it with the AMP-powered interactive email functionality found in things like Mailmodo, and serving them all in a single email production. Giving. Interface

Matt Harris, founder and CEO of Dispatch, told VentureBeat, “None of our competitors offer collaborative email production plus AMP for email.”

The result is that anyone in the company can work together on creating a dynamic email campaign. This can be similar to embedding a shopping cart inside an email message, the available stock inventory is updated every time someone opens the email, or it may mean someone has to choose from multiple meeting slots.

Dispatch: Book a meeting from within the email

It’s worth noting that Dyspatch doesn’t actually send emails on its own, it works entirely on the product side – companies will usually integrate Dyspatch with the email service provider of their choice (ESP), such as Mailchimp, Sendgrid and SparkPost. With another $ 6 million in the bank, the company also plans to develop integrations with other ESPs such as Oracle and Salesforce Marketing Cloud.

Given that Dyspatch has attracted Gradient Ventures as a major investor, this instinctively suggests that Dyspatch has some sort of AI – but alas, that is not the case. However, it is now well-funded for marketers to continue “leveling the playing field”.

“Most marketers are not coders – but they do create emails and send them,” Harris said. “Most of the time, they need the help of a developer to create the email properly and make sure it is rendered correctly. Also allows that actually results in attachments and conversions using AMP for email. “

Y Combinator Elm Dispatch was formerly known as Sandwiths before Rebrand in 2019. The company had previously raised about $ 5 million in seed funds, and for its latest cash injections it received additional investment from start-up capital, Baseline Ventures, Blue Run Ventures, and Scott Bannister. , And VanEdge Partners.

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