Epic Games, Who’s Behind Fortnite, Buys Bandcamp

But as streaming has become a dominant form of music, artists have begun to complain loudly that they are not getting their fair share of prizes. According to industry estimates, Spotify pays record labels, music publishers and other rights holders about one-third of each click for a song; How much of that money goes into a musician’s pocket is determined by his dealings with those labels and publishers.

At the bandcamp, on the other hand, artists can upload their own work and set pricing rules for downloading their own work – pay-what-what-wish price is normal. During the epidemic, BandCamp has waived its fees once a month on “BandCamp Friday”, which brings a wave of goodwill to the company. Even more surprising, BandCamp says it has been profitable since 2012. (Last year, Spotify had revenue of 10.7 billion and lost about $ 276 million, according to company reports.)

Epic Games, which is based in Carrie, NC and is privately owned, said little about its plans for the music, and a company spokesman declined to answer further questions about the deal. But Epic’s statement on Wednesday showed that it is interested in the bandcamp as a direct-to-consumer market. “Epic and BandCamp share a mission to create the most artist-friendly platform that enables creators to keep most of the money they’ve earned,” the company wrote.

Fortnight, Epic’s flagship game, has been one of the most innovative outlets for music in video games, allowing artists to appear in virtually, often extensively produced segments. In April 2020, rapper Travis Scott created what is widely seen as a progressive look. Was, drawing 28 million players for its virtual performance. For Halloween that year, Latin pop star Jay Balvin gave a campy concert dressed like a green-haired Frankenstein monster, with the support of dancers dressed as ghosts and zombie cyclops.

Epic has also been at the center of one of the most high-profile discussions in current tech policy. The company sued Apple in 2020, saying the terms of its App Store – which pays up to 30 percent commission – were unfair. Epic fought a public-publicity battle around the lawsuit with slick, meme-ready content like the parody of Apple’s famous “1984” TV ad, “Nineteen AT-Fortnight,” which presented its Mac computer as a joyous disruption of the gray tech monopoly.

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