Gaming agency Loaded raises $20M in funding, promotes new CEO

GamesBeat Summit 2022 returns April 26-28 with its biggest event for gaming leaders. Reserve your place here!

Gaming firm Loaded, which represents many streamers and content creators, has announced that it has raised $ 20 million for its new expansion. As part of its new growth, it is also promoting some of its staff members to higher positions. Josh Schwartz, formerly the company’s COO, is now the CEO, and Bridget Davidson is now the head of its talent division.

The company wants to use the funds to further expand its talent roster and services. He recently signed Streamers Myth, Doublelift and Sidian. It will invest in data and analytics tools and expand potential brand partnerships to include Metavers and Web3.

In addition to Schwartz and Davidson, Lloyd promoted co-founder Brandon Frateg to chief creative monetization officer and Nilesh Heron to chief communications and culture officer. He also appointed Jeff Pabst as chief commercial officer and Paul Conroy as president of Loaded Ventures.

CEO Swartz said in a statement, “Since its inception, Loaded has supported the work of an incredible roster of talent who is responsible for helping shape the future of gaming. Now, as non-local brands and companies look to join the gaming community, We are able to combine our deep content skills, insights and relationships to improve and develop the industry for everyone who wants to be. Will create new opportunities. “


IAB Playfront 2022

Join developers, ad tech partners and leaders of streaming platforms as they showcase creative opportunities in the gaming and sports landscape, live from NYC. The event will go live tomorrow, don’t miss your chance!

Register now

Coral Tree Partners, a private equity firm, leads the fund. Alan Resnikoff and Henry Shapiro, coral tree partners and executive advisors, respectively, have joined Loaded’s board. Resnikoff said in a statement: “Load sits at the intersection of gaming and effective marketing, two growth areas we have long pursued. These areas are particularly well-positioned to take advantage of the industry’s tailwinds in terms of reputation. “

Gamesbeat cult When the game covers the industry “where the passion completes the business.” What does this mean? We want to let you know how important the news is to you – not just as a decision maker in a game studio, but as a sports fan. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and the fun associated with it. Learn more about membership.

Similar Posts

Leave a Reply

Your email address will not be published.