Gaming agency Loaded raises $20M in funding, promotes new CEO

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Gaming firm Loaded, which represents many streamers and content creators, has announced that it has raised $ 20 million for its new expansion. As part of its new growth, it is also promoting some of its staff members to higher positions. Josh Schwartz, formerly the company’s COO, is now the CEO, and Bridget Davidson is now the head of its talent division.

The company wants to use the funds to further expand its talent roster and services. He recently signed Streamers Myth, Doublelift and Sidian. It will invest in data and analytics tools and expand potential brand partnerships to include Metavers and Web3.

In addition to Schwartz and Davidson, Lloyd promoted co-founder Brandon Frateg to chief creative monetization officer and Nilesh Heron to chief communications and culture officer. He also appointed Jeff Pabst as chief commercial officer and Paul Conroy as president of Loaded Ventures.

CEO Swartz said in a statement, “Since its inception, Loaded has supported the work of an incredible roster of talent who is responsible for helping shape the future of gaming. Now, as non-local brands and companies look to join the gaming community, We are able to combine our deep content skills, insights and relationships to improve and develop the industry for everyone who wants to be. Will create new opportunities. “

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Coral Tree Partners, a private equity firm, leads the fund. Alan Resnikoff and Henry Shapiro, coral tree partners and executive advisors, respectively, have joined Loaded’s board. Resnikoff said in a statement: “Load sits at the intersection of gaming and effective marketing, two growth areas we have long pursued. These areas are particularly well-positioned to take advantage of the industry’s tailwinds in terms of reputation. “

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