Google’s I/O Conference Offers Modest Vision of the Future

SAN FRANCISCO – There was a time when Google offered driverless cars, augmented reality glasses, unlimited storage of emails and photos, and wonderful visions of the future with predictable texts to complete sentences in progress.

Google was in a more modest display on Wednesday as the company kicked off its annual developer conference. Google’s 2022 is more practical and sensible – it’s more like a business-focused competitor at Microsoft than a fictional playground for tech enthusiasts.

And that, by all looks, is by design. Bold Vision is still out there – but it’s a long way off. Professional executives who now run Google are increasingly focusing on financing those years of research and development.

The company’s biggest bet in artificial intelligence, at least for now, is that science fiction doesn’t come to life. That means more subtle changes to existing products.

Google’s chief executive Sundar Pichai said on Wednesday, “AI is improving our products, making them more helpful, more accessible and offering new features to everyone.

In a brief presentation of Wow Moments, Google insisted that its products were “helpful.” In fact, Google executives used the words “help,” “help” or “helpful” more than 50 times during the two hours of the keynote speech, along with a marketing campaign for its new hardware products along the line: “When it comes to helping, we Can’t help but can help.

It unveiled an affordable version of its Pixel smartphone, a smartwatch with a round screen and a new tablet next year. (“The most helpful tablet in the world.”)

The biggest applause comes from a new Google Docs feature in which the company’s artificial-intelligence algorithms automatically summarize a long document in one paragraph.

At the same time, it was not immediately clear how some other groundbreaking works, such as the language model that better understands natural communication or which can divide the task into logically smaller steps, ultimately towards the next generation of computing. Will lead what Google has. Said

Certainly some new ideas seem helpful. In a demonstration of how Google continues to improve its search technology, the company featured a feature called “Multisearch,” in which the user can take a photo of a shelf filled with chocolates and then find the best-reviewed dark chocolate bar without nuts. Picture.

In another example, Google showed you how to find a picture of a particular dish, such as Korean steer-fried noodles, and then find a nearby restaurant serving that dish.

Most of these capabilities are powered by years of in-depth technical work by Google using so-called machine learning, image recognition and understanding of natural language. It’s a sign of evolution rather than revolution for Google and other big tech giants.

Many companies may make digital services easier and faster than in the past due to shared technologies such as cloud computing and storage, but building the underlying infrastructure – such as artificial intelligence language models – is the most expensive and time consuming company. Is. Invest in them.

As is often the case with Google events, the company has not spent much time explaining how it makes money. Google brings up the subject of advertising – which still accounts for 80 percent of the company’s revenue – an hour after other announcements, releasing a new feature called My Ad Center. It will allow users to request fewer ads from certain brands or highlight topics they would like to see more ads about.

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