How popular content creators are building inclusive community with Facebook Gaming

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What does it take to build an online gaming community – and why is commitment to diversity and representation so important? It’s the right thing to do, but it also makes sense in a professional sense. Diversity and representation are increasingly important to the gaming audience, and that audience has proven to be an engaged, loyal fan.

Two Facebook gaming creators, Mikel Owens or Thrive Gaming and Bray Easy shared popular content creator perspectives during a panel at the 2nd annual GamesBeat and Facebook Gaming Summit. They joined Luis Renato Olivalves, director of the Global Gaming Creators Partnership on Facebook, about how they got started and where they are now, what resonates with followers, what it takes to reach them and how to diversify online communities. To talk.

Both Mickel and Bray came into streaming without any expectations, and initially never considered the possibility of video games being a full-time game. Now both are proud to create a fun, positive and welcoming environment for everyone, choosing Facebook gaming as their platform. Creating that atmosphere is the most important way to turn viewers into fans and friends who keep coming back to hang out.

“For me, it has to do with everyone who comes in,” says Mickel. “People come to the streams as a way to get away and they get some fun, there are places where they can be entertained. I try to come up with a lot of energy, have fun with the streams and connect with them, ask questions, just try to get them all involved. “


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Bray agrees, “You interact more meaningfully with new viewers, not only because they want to come back and see more of your streams, but it starts to form the community, the family aspect that makes me the most passionate about Facebook.” Like. “

Keeping the community inclusive and welcoming is a top priority for both.

“For me, I have this motto, not just for my personal life but for my community and my flow,” Bray said. “It’s very easy to be kind. It takes ten times as much power to be hateful or meaningful. For me, I don’t think about anything except what anyone in the stream can bring to the community. “

For Mickel, it’s also about transparency.

“I am very open with my community about myself and who I am as a person,” he said. “I’m not perfect, and I know that. I tell them all the time. No matter what you look like and where you come from, I know you’re going through your own things. It can’t be the same thing. “But you’re going through your own things. I like that everyone accepts.”

How the game industry can do better

The game industry has made progress in promoting the importance of diversity and inclusion, and has shed light on darker, more dangerous areas of the gaming world. Platforms are moving forward, such as Facebook’s Black Creator program, which is launching a new initiative to support the next generation of black creators on Facebook and Instagram. But there is still much to go on, both agreed. “Conversations like this are just the beginning, but we need more,” says Mikel. And it will get people out of their complacency and comfort zone.

“A lot of these conversations are very uncomfortable for some people, but I think it’s good to be uncomfortable,” Mickel said. “Anxiety opens the eyes, and the more eyes are open, the more change can be made. When it comes to representation in the sports industry, more events like this, more things like this, lead us to a better future. Can help. “

Bray agreed. “Whatever aspects we are looking for improvement in, these one-on-one interactions and interactions with these companies and platforms are huge enough to truly understand what it is, say, I or Thrive or thousands of others. The creators who are on the platform, “she said.” But I think at the end of the day, we can do nothing but take a step forward. At this point, we can do nothing but improve. “

But simply put, the game industry needs more representation. More black gaming professionals, more POCs, more women, more LGBTQ people in positions in the game industry to make authoritative changes based on live experiences.

“Hire people who represent me in those positions, whether they’re writers, creative directors,” Mickel said. “When they make these games and I play them, I understand what they’re making, that they’re passionate about it. It’s a big thing that can help the industry move in that direction.”

As a female and competitive call of duty player, Bray faces a lot of negativity and harassment in the community, and much of it comes from the fact that the number of female players is much higher than that of men.

“A lot of the top earning streamers and artists are men,” she said. “It’s not necessarily a matter of skill level. It means that men represent more than women … It is important for me to break that barrier, it is not necessary for others to prove anything, but it is known that women can play and perform just as well. Is. “

“If we have a good time and you help me make good stuff, you’re gay, straight, male, female, it doesn’t matter,” she added. “We’re going to have a good time.”

Choosing the right community building platform

There’s a primary reason to motivate Mickel to stream on Facebook as a platform: community, engagement, how personal you can be with your audience. On Facebook you can actually see the community members you’re chatting with, which helps build stronger bonds in personal relationships.

Compared to other platforms streamed by Bray, Facebook is more focused on helping partners succeed, she said.

“Personally, I think a platform should put creators first,” Bray said. “I know it’s hard to do sometimes, because a lot of things are implemented in a successful streaming platform. My experience on Facebook, I have been on the platform for two years, it is nothing but improvement on all aspects. The first creators, and sure you will find. Discoverability on the platform is also a big thing.

Gamesbeat cult When the game covers the industry “where the passion completes the business.” What does this mean? We want to let you know how important the news is to you – not just as a decision maker in a game studio, but as a sports fan. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and the fun associated with it. Learn more

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