How tech companies can help users dance in the metaverse

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If you think of metavers as a mostly transient concept, then you cannot imagine what role physical movement and expression will play in its development. But as the panel members of the Gamesbeat Summit session pointed out, “Dance, expression and movement building in sports for Metawors” may be more important than we think.

The panel members were Randy Eckhart, Licensing Consultant of Music Strategy and Eckhart Consulting, and Anthony Castro, founder and executive chairman of HydeF Entertainment. Initially, Castro noted that bodily movements can help overcome any language barriers in metavars.

“As we go on this journey, and think about the products and things we want to create, we really want to think about the things that unite us. Self-expression and human motion are perhaps the most basic forms of communication we have. It’s more universal than words, “said Castro. “If we don’t speak the same language, we have difficulty communicating. Even body language? We are conditioned to look at human movement and understand what we are trying to convey.

Eckhart noted that many well-known Metavers platforms, such as Fortnight and Roblox, have changed views in the music industry about licensing games. “When I was calling record labels in 1993 and saying, ‘We want music in our games,’ and they were like, ‘Wait, that’s not cool.’ But now, it’s kind of the opposite in a way. This is where kids want to go and hang out, do things, express themselves and find music. “

Castro said that “figuring out” music in metavars is a priority for many companies: “What we’re seeing now is a lot of movement in the music industry trying to figure out how to let users interact with their content. And it rewards music rights owners professionally, but also for developers, publishers, and ultimately end users. As it happens, it creates new opportunities for gameplay.

They also agreed that the ultimate purpose of these innovations is to help users express themselves freely in metavars, as opposed to simply following licensed music. “From an innovation standpoint, things are happening on the business model side, but there’s a lot of room for innovation in the gameplay itself,” Castro said. “How can we empower people to express themselves through dance, as opposed to imitating something in a workout-routine way?”

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