How the Copycats Came for Clubhouse

“More people coming to social audio is good for social audio,” Maya Watson, head of global marketing at Clubhouse, said in an interview. “We’re not bothered by it, and, if anything, it gives us confidence in where we’re going.”

The clubhouse was throbbing at the start of the year. The censor tower said the app was downloaded 9.6 million times in February. A Clubhouse spokesman disputed the accuracy of the sensor tower’s metrics, which estimate user behavior, but said the company would not provide internal statistics.

The app caught the attention of audio creators like Brian McCullo, who hosts podcasts for news aggregator TechMem called “TechMem Ride Home”. Mr. McCullough told about his early days at the clubhouse.

Through the app, he teamed up with Chris Messina, who leads West Coast Business Development for the Republic, a platform that allows companies to raise capital and authorized investors to invest in start-ups. Mr. Messina made it a habit to record Mr.’s snippets. McCullough’s show and played them in the clubhouse so he could respond to them, and the pair decided to start making a podcast together.

But in March, Clubhouse experienced a downturn as downloads dropped to 2.7 million, and the app was downloaded only 917,000 times in April, Censor Tower said.

At the same time, Twitter was aggressively expanding its space. It began testing the feature in October 2020 and gave access to a large number of users in the spring. At the time, the development of the space was the company’s top consumer product priority, said a person familiar with the company’s plans who was not allowed to speak about them in public.

He seems to be paying for the work. As of May, Spaces had more than 1 million users, the person said. The Washington Post had earlier reported the figure.

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