How to Outlast 5-Minute Internet Fads

We live in an online world created by Tasty.

Since early 2015, Tasty’s close-up videos featuring cheese-stuffed mashed potato balls or recipes for goodies like Sliders for Ways have been appearing all over Facebook.

Tasty, who is part of the online media company BuzzFeed, calls this “hands and pen” video, and – I’m not exaggerating – it helped shape the Internet as we know it.

Today, the tasty DNA for baked feta pasta or pizza water is in TikTok Food Mania. People who post social media videos of hand-focused tasks like house cleaning and planning pay off the debt on Tasty. In 2020, there was a social media craze to cut knives in cakes that looked like crochet shoes or pickles. And broadly, Tasty and other food brands of the 2010s helped establish the smartphone videos that we communicate through the screen.

Tasty’s influence can be found online everywhere, but that doesn’t mean it’s an easy journey just for Tasty. The Food Entertainment website is now refining itself to lean into our 2022 habits, which include the excitement of constantly churning out food innovations and creating our own recipes and not just seeking the advice of culinary seekers.

Tasty’s conversion will be a test of how to create a lasting identity in the digital age, when the blur becomes bright for five minutes and any novel – including practically scattered hands in video – is copied by the Internet’s great Xerox machine.

Alan Adams, co-founder of the brand and marketing consulting firm Metaphorus, told me that the pace of change has made it harder for products and companies to achieve longevity.

“The time between the unique product offer you have and the competitive option has always been less in technology. Now it is short in everything, “he said. “It’s the end of competitive advantage.”

A nice outfit that pops up on Instagram can quickly be mass-produced in Chinese factories and sold in large quantities online. Toys like fidget spinner, pop it! Or squeezable stuffed animals seem to be in every kid’s hand one day, and then they go puff. Hit shows on Netflix can only stay hot for a week or two. And the once fresh look of Tasty Video is no longer a novel.

The Internet was faded a long time ago. But now there is so much in everything that it is difficult to keep our attention on any one thing for long. When our interests are as tough as gel-o, companies should constantly rediscover themselves by maintaining an identity. It’s not easy.

Hannah Bricker, general manager of BuzzFeed who is responsible for the Tasty brand, told me that Tasty is comfortable with the quick-fire churning of our tastes and habits. “Repetition is part of our DNA,” Bricker said. “It’s been our strategy from the beginning.”

Recently, Tasty has been overhauling its website, app and business strategy where our hyperactive interests are going, with the flexibility to change course when we inevitably move in another direction.

Its app, for example, is adding features to allow tasty people to chop up their own dishes, and includes cooking-along challenges for people to make meals together virtually. Bricker said that during an epidemic, people seem to want more personal interactions and input rather than just taking the recipes given to them.

Along with a lot of online food videos on TikTok, Tasty is also teaming up with amateur video creators. In the configuration with the delivery app Instacart, for example, dozens of TikTok makers will be able to post tasty recipes and then viewers will have the option to purchase ingredients in the TikTok app in just a few clicks. Tasty has a similar arrangement with Walmart.

Bricker describes Tasty’s strategy not as pursuing the tastes of every online food fad or popular app, but as embracing those who are his main identity around enjoying food. “Food is universal and personal, and it’s permanent,” she said.

The challenge for Tasty and many other brands is to stay up-to-date and up-to-date with the speed of the Internet, while the only thing that matters is a definite change.

Further reading: Check out my colleague Katie Robertson Article Dozens of BuzzFeed workers who say the company illegally stopped them from trading their shares in the company at high prices.


  • Big cost to secure the supply of computer chips: Businesses and governments are concerned about the large number of essential computer chips made in China’s backyard. My colleagues Don Clark and Adam Sataria report that Intel plans to spend at least $ 19 billion on new chip factories in Germany as part of a global effort to diversify electronic brain production in everything from smartphones to fighter jets.

  • Write software code without coder: As part of the New York Times series on people using artificial intelligence to tackle everyday problems, Craig S. Smith looks at efforts to make software code writing easier where anyone can.

  • A legal battle over McDonald’s ice cream machines. Yes indeed. In 2021, Wired published the final story of a tech gadget that helped restaurant owners overcome the breakdown of McDonald’s ice cream machines. Restaurant Chen said the technology posed a security risk. The small company behind the device, Kytch, is now suing McDonald’s, accusing Chen of copying technology and trying to tarnish Keach’s reputation.

Here are some of the most recent performances of the Ukrainian national anthem. She has played and sung in concert halls and basketball arenas, and on the streets of Ukraine and the rest of the world, in solidarity with the citizens of the country. I recommend This performance by Metropolitan Opera In New York.


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