If you’re waiting for the metaverse revolution, you already missed it

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Facebook has invested $ 10 billion in Metawors. It is so bullish on this new state of existence that it has changed the name of its parent company Meta.

That sounds like a timely investment, as Goldman Sachs puts મે 12 trillion worth of metavores. That’s enough to buy the 30 biggest companies on the Dow Jones, including Apple and Microsoft, at today’s prices… and enough money to enjoy the 58 billion big Domino’s Pizza and 2.5 billion bottles of Dom Perignon.

With lots of investments and market estimates for what it is ComingIt’s easy to miss out Here,

Metavers have already changed the way we live and work, giving us the hybrid state of existence we now have.

Some technological advances are so big, they change our behavior. This Really Big changes change vision, So much so, that it becomes difficult to remember what life was like before their arrival.

Our current, hybrid existence falls into the next category. I believe this is the reason why so many consumers, investors and even technologists have missed out on its arrival, and misunderstand its potential to be linked to its full digital existence which will never come.


Our new existence is what I want to refer to as the “hybrid-verse”.

There are a lot of conditions for something close to this concept – mixed reality, augmented reality and hybrid reality are just a few.

I think those terms are inadequate because they reflect a fundamental misunderstanding of how we are accessing and interacting with metavers.

I think it is better described as a “hybrid-verse”. It is not a mixture of realities, or an extension of one or the other reality. It is a true hybrid of three different states of existence – the physical universe, the Web 2.0 Internet and the data-based world and metavars.

The hybrid-verse is here now and, unless you read this story as a printout in a cabin in your woods, you are living in it.

This new state of existence robs many of us. And, while many are looking toward the next stage of human experience – an all-pervading existence – I would argue that our hybrid lifestyles do not go away anytime soon.

Metavers do not have bolognese

There are some experiences that are either impossible to duplicate in the virtual world, or not desirable to duplicate. If you like to cook, you’ll want to look, touch and smell your organic tomatoes before you buy them … not to mention eating them after you’ve finished shaking them in your spaghetti sauce.

Of course, you can also ask for durability certificates for those tomato growers in the store and before checkout. And when you have purchased every other ingredient for Bolognese and you are going to check out without it in your cart you may also want an interactive assistant to remind you to take heavy cream.

In the whole world, none of these elements are replaced by any other – they are all necessary, but they are synergistic when they are connected intelligently.

It’s more than a mix. It’s a hybrid that brings out the best in the physical, data, and virtual worlds. This idea of ​​hybrid-verse involves a very humane technique in an already acceptable and aspiring generation.

This hybrid-verse integrates smart, personal and immersive digital content into our physical reality. It is a world that integrates physically with organic and digital entities and objects, and with virtual, stimulating interactions between and between.

Right now, we don’t think about hybrid-verse being in our lives, except, perhaps, its most innovative uses. We use our GPS-enabled phones to capture Pokમોmon on the way to the subway, or the holographic Whitney Houston travels the world eight years after her death, or the surgeon performs remote surgery on a patient thousands of miles away using a robot and AR. Glasses

But artificial intelligence has a very real place in our tangible environment. And closer and more advanced integrations are coming.

Current and Promise of 3.0

The concept of metavars, and the successes offered by hybrid-verse are made possible by Web 3.0.

If Web 1.0 enables us to deliver large amounts of data over long distances, and Web 2.0 enables us to easily share rich content, interact and create our own insights, then Web 3.0 will adapt and provide experiences and information. Before you know it That you need it.

Rather than just inserting notifications and analytics into our day-to-day existence, I see the next phase of 3.0 as engaging with AI-generated personalities who appear as people, and deserve personalities that help guide us through our day.

We’re already seeing that with digital people like Ruth, an avatar that provides the most accurate representation of a human – so you might feel like you’re on a web-conference rather than a website.

Ruth Nestle serves as a “cookie coach” on the Tollhouse website. If you visit the site today, Ruth will help you create cookies in the real world.

Right now, the interactions with Ruth in the hybrid-verse are fairly simple. Ruth will go through a list of questions about your preferences, experience level as a baker, and the ingredients and tools you have. With that information, Ruth will guide you through the recipes that are right for you.

As Web 3.0 begins to reach its full potential, you may have the ability to give Ruth access to the smart-kitchen app that comes with your refrigerator and oven, providing real-time inventory of your ingredients. (At least one appliance provider – Samsung – is already collecting this information.) Ruth can use that information to predict whether you are planning to bake something, what ingredients you may already have in your kitchen and Depending on what you choose to bake. Previous recommendations.

From there, it’s a small step towards making cookies with your child who is going to school outside the state, and helping them prepare dough in a virtual, metavars-based kitchen … all while working under the care of our friend Ruth.

Integrating this technology would be a slow drip of unification – not evolution. Machines will never be aggressive; They will be integrated. Over time, synergistic experiences such as those mentioned above will be more anticipated and universally adopted.

Relationships in verse

Nestl is one step ahead of the curve, expecting digital people who can move seamlessly between our physical universe and metavers. I believe that, very soon, other companies will need to start thinking about how to move their own brands between these different universes.

I’m interested in digital people – more than just digital assistants or online support. This AI-powered avatar can increase real, real-world productivity for the company’s customers and prospects, helping them overcome barriers and achieve real-world results.

As smart-home and smart-office become more widespread and integrated, digital people will be able to literally suggest enhancements and improvements in our lives before we realize we need them. Just like real people.

Unlike real people, digital people always have the ability to keep going and always learn. They can interact and adapt to customers by providing personalized service on an almost infinite scale. They can also overcome cultural, language and geographical limitations and implicit biases, creating ideal, personal, empathetic and relevant customer-service experiences. They are virtual assistants working in the real world to increase real, tangible productivity. They enable us to go beyond our normal limits.

Now and future conditions

The idea of ​​a fully-digital existence – metavars – represents a future so different from our current reality that it is difficult to imagine.

That is precisely the reason why full-time existence in metavars is not logical, at least not with anything currently on the technology horizon.

The hybrid-verse will continue to add value and functionality to our lives, as well as help us overcome our own physical limitations. The value it conveys is so seamless that it is almost invisible. Over time, we will no longer think of it as a “hybrid-verse” – it will simply be a “reality.”

Hybrid-verse is the future of human existence. And, that future is now.

Greg is the CEO and co-founder of Cross Soul Machine,


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