Inside the Apple Store Battle for Union Representation

Apple has hired Littleler Mendelssohn, a law firm, to ease labor pressures. It has also given talking points to store managers, which may result in less promotion and dislike hours due to unification, which was previously reported by Vice. And last week, its leaders urged workers not to unionize and said they would raise wages from $ 20 to $ 22 an hour.

“I’m concerned about what it would mean to put another organization in the middle of our relationship, an organization that doesn’t have a deep understanding of Apple or our business,” said Derridre O’Brien, senior vice president of retail at Apple. The video was sent to many of the company’s approximately 65,000 retail employees. The video was previously reported by The Verge.

Josh Rosenstock, Apple, Ms. Also denied request for interview. O’Brien and Alex Burs, managers of the Cumberland Mall store, about 10 miles from downtown Atlanta. And employees who are on the fence or against union pressure were reluctant to speak to The New York Times.

In a statement, Shri. Rosenstock said the company has offered a number of benefits to retail employees, including health care, tuition reimbursement and family leave. “We deeply appreciate what they bring to Apple,” he said.

Apple has faced union pressure despite online orders diminishing the importance of its stores. According to Loop Ventures, a firm that specializes in tech research, about 6 percent of Apple’s sales come from its retail outlets, about half of which pre-epidemic.

Despite the declining financial importance of stores, Ms. Rhodes sees them as a physical connection to Apple’s wider world. She started working at Apple because she loved her products. He bought his first iPhone at the age of 16 with the money he earned working at a McDonald’s. She became obsessed with the company by tuning in to hours of product events to feed the growing interest in “the way they work”.

In 2018, she impressed store technicians with her knowledge of the Apple Watch, leading a manager to encourage her to apply for a job in her hometown, Louisville, Ky. She later moved to Atlanta and moved to Cumberland Mall, a sandwich between Bath & Body Works and Pandora Jewelers.

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