Instreamatic launches voice AI for real-time customer sentiment analysis

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Traditional one-to-many media – television, radio, movies and most of the online stuff – are voice-communication channels. Although viewers and listeners are often known to give their candid opinions on what they see and hear on these channels, the channels will never listen to them.

However, this is changing when it comes to the web. The Palo Alto, California-based startup called Instreamatic yesterday launched a SaaS tool called Speaky that creates a web page that people can address using their voice.

For example, if a buyer for running shoes has a question about them, they can go to the Speaky Interactive page on the product site and ask without having to set up a chatbot or fill out a form. This type of interaction often invites potential buyers more and leads to faster, easier transactions, Instrematic CEO and co-founder Stace Tushinsky told VentureBeat.

No control is easier than noise control. In a world where there aren’t many so-called “simple buttons”, this is definitely one of them.

How Speaky collects data for analysis

Speaky brings additional benefits to companies by recording and validating customer preferences and emotions when ordering products by leaving brief voice messages. These voice-originated data are then stored and can be used for on-demand analysis.

“Consumers expect communication with brands to be two-way street, but many struggle to hear,” Tushinsky said. “Speaky gives customers a way to say exactly what they want to say at that moment, to say it quickly, in a memorable way, and to speak in their own voice.

“On the business side, we realize that voice is the answer to the click challenge. Brands using Speaky can measure the emotions of a customer’s voice, which is richer, more emotional and more useful for the brand Legacy older approaches – such as comment cards or questionnaires. With quality data instantly processed by our voice AI capabilities, brands can connect with customers in a way they never could before. Brands across industries can now apply Speaky in their own use cases and actually start listening.

Using Instreamatic’s voice AI, Speaky analyzes in real-time the ideas, advice, suggestions and other valuable insights that consumers communicate verbally and then real-time for brands to implement those insights and better serve customer needs. Supplies reporting, Tushinsky said.

“We introduced voice-enabled ads a few years ago with Pandora and a few other digital radio apps, and I think that was a huge success,” Tushinsky said. “All the case studies we’ve published show that with an average engagement rate of 10%, engagement rates were really at the top – much higher than the average of 0.5% of normal global advertising data.”

As the most natural form of human communication, noise eliminates friction and barriers when customers are asked to share their thoughts and feelings, Tushinsky said. Speaking is three times faster than typing and is much more likely to receive heartfelt responses and reveal a deeper insight into the customer experience than email or feedback forms, he said. Brands also miss valuable opportunities when consumers perceive traditional voice feedback channels – such as waiting to talk to a manager or call center representative – as overburdened, and often choose to remain quietly dissatisfied with their experiences, Tushinsky said. Said Tushinsky.

How Spicy works

To use Speaky, the customer simply clicks on a link available on all online brand touchpoints (social channels, email, newsletters, brand websites) or scans QR codes on offline touchpoints (such as store experiences). The customer then leaves an audio message in which they can say anything they like to the brand. Speaky’s Voice AI analyzes those customer responses and the company receives an actionable report.

Speaky requires no integration, eliminating the need for vendors to create custom applications for specific hardware devices or to use any third-party voice applications, Tushinsky said.

Instrimatic also offers interactive voice ad solutions for its customers. Companies like Infiniti, IKEA and Pedigree use Instreametic’s platform. The seven-year-old private company competes in the market with Vozy, Replicant, Observe.AI, Agara, Gero, BPRISE Pvt, MIRRIAD and XappMedia.

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