Real world or virtual world? Make your choice.
Meta, the parent company of Facebook, sets its Super Bowl ad in metavars. In the ad, an animatronic dog and his friend, a pink tentacled monster, differ in their physical reality but are reconnected by the company’s Quest 2 virtual reality headsets.
Last week, Meta Shares sank, partly as the company announced it had spent $ 10 billion building its vision of the next generation of shared online environments and experiences on the Internet, Metavers, which has seen its profits plummet.
Software giant Salesforce tapped Matthew McConaughey to propose an alternative to Metavers: Supporting the Real World. The company’s second Super Bowl ad, titled “#TeamEarth”, shows the actor flying hot-air balloons over the San Francisco Bay Area, without naming Metana chief executive Mark Zuckerberg and SpaceX chief executive Elon Musk.
Says Mr. McConaughey.
Mark Benioff, who runs Salesforce, was deeply involved in the ad, said Sarah Franklin, chief marketing officer.
“We have enough fluffy array in the world – we need to be realistic and focus on saving the planet, helping our society, helping our communities and small businesses,” she said. “The Super Bowl is a wonderful stage to invest in because we have so much attention from people from all walks of life.”
Miller Lite, which was blocked from the Super Bowl broadcast by the NFL’s long-running exclusivity deal with Anheuser-Busch, instead introduced its Tong-in-Cheek game-time ad in Metawors, which makes virtual pool, virtual beer serving interactive digital. And real expectations.
“We don’t take this very seriously,” said Erie Weiss, global chief executive officer of DDB Worldwide, the agency behind the meta light bar. “Metavers will not save the world, or at least, not yet.”