Mytaverse raises $7.6M for enterprise metaverse platform

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MyTavers has raised 7.6 million for a platform that enables enterprises to launch Metavers applications.

Not just gaming companies with a new passion for metavers, but the universe of virtual worlds that are all interconnected, as in the novels. Snow crash And Ready Player OnePowered by tech leaders such as Nvidia and its Ominverse simulation tools, enterprises are embracing metavers as a way to virtualize their businesses during epidemics.

As the world re-opens, people and businesses need a solution to bridge the gap between physical and digital reality, Mytowers said. Companies and their customers are struggling to align experiences of personal, hybrid and remote interactions.

Mytaverse, officially launched in 2021, has already distributed business metavers solutions for major brands such as PepsiCo, Zaha Hadid Architects, Dassault Aviation and packaging manufacturer Techni-Plex.

Bloomberg is leading the Capital Round, which was joined by Bezlayer Ventures, Correlation Ventures, Accelerator Ventures and others. David Bloomberg, founder and managing partner of Bloomberg Capital, is joining the MyTowers board of directors, as is J.P.
Milciunas from Baselayer Ventures.

“The epidemic was a catalyst for virtualization and opportunities for innovation in metavars are constantly expanding,” Bloomberg said in a statement. “Mytaverse embodies the future of the virtual enterprise, where companies increase engagement and efficiency by creating exciting experiences across metavers,” Bloomberg said in a statement. “We are proud to partner with the Kenny, Jaime and MyTavers team as they help organizations unleash the potential of business metavers and bring transformative technological solutions to the enterprise and beyond.”

While the initial launch of the cloud-based platform focuses on meeting rooms, conferences, training simulations, interactive large-scale events and exhibition spaces, Mytaverse is building for a new multi-dimensional and cross-platform use case in the brand alliance, non- Fungible Token (NFT) galleries, entertainment, human resources and collaborative, more sustainable and cost-effective.

MyTowers Virtual Trade Show
MyTowers Virtual Trade Show

“Our mission at Mytaverse is to empower, engage and promote the interactions between brands, their customers and partners,” said Jim Lopez, Chief Technology Officer and founder of Mytaverse. “We accomplish this by enabling our customers to deploy digital twins of their products in their own branded and photo-realistic, dynamic 3D setting. MyTowers transcends boundaries and physical limitations, enabling anyone to access Metawars anytime, anywhere. ”

The company says that the beauty of Mytaverse lies in its simplicity and powerful, realistic user experience. No special hardware, goggles or AR / VR devices are required to enter the cloud-rendered full-immersive world. With just one device and web browser, the Mytaverse experience begins. By associating and interacting with brands and products, users feel that they are in the same physical space as the company’s representatives.

“We’re building premium business metaways, not to replace physical interactions, but rather to replace the cold and tiring digital interactions that we’ve all been experiencing for the past two years, close to the richness and connection of real human experience,” said Kenneth Landau, CEO of Mytaverse. Said in a statement.

He added, “Mytaverse enables people to share surprises, excitement and joy as if they were connected. After logging in, they experience what was possible for them personally in the MyTowers experience, ensuring that our interactions are still meaningful and that we are fully connected even though we are physically separated. ”

The new funding will accelerate product development, expand sales and technology teams, and deepen interactions with brands and support strategic partnerships. Specifically, it will enable the launch of powerful new technologies, including automated platform solutions, to provide enterprises with the tools they need to create and manage experiences in their own space, 3D assets and metavars.

On the product side, the creation of a new humanoid avatar will soon allow users to create a uniform look of their own, and add to the feeling of being in the spiritual space of true-to-life. Users will gain a more refined sense of freedom, allowing them to do whatever they want, when they want and from anywhere.

Landau and Lopez started the company in 2020.

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