|Picture by Alex Castro / The Verge|
Netflix is raising the prices of all its plans in the United States today. The Enterprise Standard plan will increase from $ 14 to $ 15.50 per month, while the 4K plan will increase from $ 18 to $ 20 per month. The basic plan, which does not include HD, increases from $ 9 per month to $ 10 per month. Prices are also rising in Canada.
The price increase for new subscribers takes effect immediately. For existing subscribers, the changes will be “rolled out” gradually, with Netflix promising to email members 30 days before the price increase takes effect. Netflix package prices have been rising steadily over the past few years.
After falling from $ 11 to $ 13 in 2019, the standard plan went from $ 13 to $ 14 per month by the end of 2020. Earlier, Netflix raised prices in 2017 and 2015. When Netflix announced its first price increase in 2014, the company was very concerned about losing subscribers with an increase of $ 1 per month which allowed current members to retain their value for two years. In the years that followed, he did not offer such a generous benefit.
The price hike comes during a successful but challenging moment for Netflix. The company already has a wealth of subscribers across the U.S., and adding more is a challenge – raising prices for how it can make more money is the obvious answer. At the same time, Netflix is now competing with many other serious streaming services for attention, including Disney Plus and HBO Max, and is spending heavily on content to keep it going.
A Netflix spokesperson told Reuters: “We are updating our pricing so that we can continue to offer a wide variety of quality entertainment options.”
“As always, we offer a range of plans so that members can choose the price that suits their budget. Netflix is not the only service that has recently raised the price. $ 1 per month.