Online whiteboarding platform Miro unveils new tools to strengthen hybrid work

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Since the launch of COVID-19 in 2020, the number of employees using collaboration tools has grown significantly, with Gartner reporting in its Digital Worker Experience Survey that about 80% of workers will use collaboration tools for work in 2021. Work is the future. With Tim Rally, CTO and COO at Hybrid, PeopleCaddy, contributing to VentureBit’s data decisionmakers community, the organizations waiting to see when the working world will return to pre-epidemic normalcy are wasting time. As more organizations move toward the hybrid model for greater flexibility, the need to keep hybrid teams engaged and the use of collaborative tools by enterprises will increase.

Miro, California-based Visual Collaboration and an online whiteboarding platform used by companies such as Cisco, Deloitte and Dell, yesterday unveiled new tools to improve collaboration for hybrid work. The company – which accelerates innovation through visual collaborations – unveiled a variety of new features and integrations designed to help organizations go beyond the boundaries of a typical digital whiteboard and help unlock new ways of collaborating and innovating. This range of features is the company’s response to customers’ growing demand for tools that help them respond to changes in the tech landscape.

Miro’s endless canvas enables teams to lead exciting workshops and meetings, design products, brainstorm ideas and more. Miro (formerly known as Realtimeboard), co-founded by Andre Khussid and Oleg Shardin in 2011, claims to serve more than 35 million users worldwide, comprising 99% of the Fortune 100 and currently has over 1,500 employees in 10 hubs worldwide. With Miro’s tools, remote, in-office and hybrid teams can communicate and collaborate in formats, tools, channels, and time zones without restrictions on physical location, meeting space, or whiteboards.

New platform updates, features and partner integration

At Miro Next, its all-virtual event “announcing the next big thing for hybrid teams”, the company announced its updated Miro developer platform and various new features along with it. Varun Parmar, Miro’s Chief Product Officer, said the developer platform – which has three frameworks – enables fully interactive user-facing and server-side applications to bring Miro’s power to any web-based application.

He added that Miro has paired the framework with world-class developer experience, including a consistent, easy-to-use toolset focused on increasing a developer’s productivity. The updated framework includes Miro Developer Platform Rest APIs, Miro Developer Platform Web SDK and Miro Live Embed.

Miro’s developer platform Rest API will enable the development of server-side applications for users and the board’s bulk management, content synchronization between Miro and other systems, and security management. In addition, the developer platform Web SDK will enable the development of applications and integrations that run within Miro, helping users to visualize and manage any content on board. Meanwhile, Live Embed allows any Miro board to have direct access to a third-party application, for both synchronous and asynchronous functions.

The launch also featured new Partner Integration specifically designed to break down barriers to hybrid work. Parmar told VentureBeat via email that new integrations with strategic partners and new platform features help meet the challenges of hybrid meetings.

“It doesn’t matter where you are, what time zone you are in, or whether you have time on your calendar to meet. You just have to be more discriminating with the help you render toward other people, “said Parmar.

To date, Miro has more than 5,000 applications equally developed by partners, community developers and customers. Organizations and developers distribute their applications or integrations privately or publicly in the Miro Marketplace, allowing users to add them directly to their Miro toolbar for immediate use.

Demonstrated the updated framework for the company’s developer platform, demonstrating the new partner integration created by Miro’s product head Thor Mitchell, Airtable, ClickUp, GTMHub, SmartSheet and Units. “This powerful integration demonstrates how all types of enterprises are customizing tools in their tech stacks to deliver greater productivity and efficiency – converting any piece of free form content on the Miro board into structured functions and workflows,” Mitchell said.

New apps introduced by Miro at the Virtual Event include the Miro app for Google Meet and the Miro app for the Webx board. The company has also introduced better features to run interactive presentation in a hybrid work setup, which is still a major pain point for businesses. These features include Magic Organize and Soundboard. In addition, new features were showcased for product development teams to speed up the work and bridge the gap between product management, engineering and design, including App for Agile and Advanced Diagramming.

The future of hybrids Work

The event gave Miro a chance to challenge the enterprise to think differently about hybrid work. As businesses form the next stage of work globally, one thing is becoming clear: hybrid work is here to stay. Hybrid models distinguish teams physically and mentally from each other’s work processes. Miro encourages companies to build skills, change cultures and invest in the right software stacks to assimilate working models that promote flexibility, time management and collaboration between different team members.

“At Miro, we feel we need a different model of working together, one that responds to the need for greater connectivity in a complex, hybrid world. We think you need a place where you can talk to your colleagues, a place where you can store things like notes or ideas, track the work you’ve done and access all your work app, “Parmar said. “Miro boards are not things connected to the meeting room, they are connected to teams, projects and workflows and allow people to collaborate together or asymmetrically at every stage of the work process. Creating creativity and inclusion.

While the G2 lists Miro as “the most used online whiteboarding platform for distributed team collaboration”, some of its competitors include Lucidspark, Mural, InVision and Webex App. Gartner’s peer insights also show that the company competes in zoom meetings, webbex suite, gotoming, google chat, etc. Miro has raised $ 476.3M in total funding so far.

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