PrettyDamnQuick automates logistics delivery for retailers

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PrettyDamnQuick, an Israel-based automated ecommerce logistics company that focuses on businesses in the retail and logistics industry through automation, announced today that it has raised $ 6 million seed rounds.

COVID-19 stunned the world in its early days. And even today, the effect is indelible. However, while the epidemic affected organizations in many ways, it also led to the emergence of new platforms taking advantage of automated techniques for solving serious problems.

Gartner’s 2020 Board of Directors survey found that Covid-19 posed an urgent need for organizations to accelerate their digitization efforts, with 69% of the board of directors noting that the effects of the epidemic crisis were accelerating digital business initiatives. As the epidemic moves more organizations toward digital transformation, automation has become a cornerstone supporting the retail and logistics industries.

According to another Gartner survey, two of the top three priorities for logistics leaders include reducing costs and increasing customer satisfaction. PrettyDamnQuick says its platform offers a turnkey solution that turns logistics into a competitive advantage for organizations through simple and scalable order management, predictive algorithms and dashboards with actionable data.

PrettyDamnQuick CEO and co-founder, Avi Moskowitz, told VentureBeat that delivery is central to the customer experience and that PrettyDamnQuick’s platform helps retain customers by increasing conversion rates at checkout, reducing operational costs and tracking the delivery process faster.

How PrettyDamnQuick works

Source: PrettyDamnQuick

“Our system is divided into two parts: ‘Promise what you deliver’ and ‘Deliver what you promise’,” Moskowitz said. He explained that the first part lies in the checkout, where merchants can set all the necessary information – they enable customers to be presented with specific delivery expectations. Moskowitz said PrettyDamnQuick’s platform works on predictive algorithms that help merchants make smart decisions that speed up delivery.

PrettyDamnQuick is designed to take into account all the possibilities during delivery – such as bad weather, change of location and others – and puts it in its checkout process so that the buyer is presented with a true picture and comes out with a clear expectation of delivery. .

“Customers will not convert when you do not set aggressive and meaningful expectations for delivery. And that’s why we’ve seen a huge increase in conversions on carts and checkouts because when merchants say products will arrive at a certain time, our platform really helps them live up to that. It is a ‘promise you deliver’.

PrettyDamnQuick’s “Promise What You Give” feature also provides customer experience intelligence that provides real-time information on nearby stores to facilitate delivery, helping retail businesses save costs on moving inventory.

PrettyDamnQuick’s “Deliver what you promise” feature includes four main steps: Approve, Assign, Fulfill, and Track. Moskwoitz said the company’s platform does the following:

  • Ensures that every signed order is valid.
  • Considers many delivery options from a cloud-powered database and assigns them to the right fit.
  • Fulfills orders by making sure the product is selected, packed and ready for delivery.
  • Tracks the product delivery chain to make sure the products are in the right hands.

PrettyDamnQuick is security-certified and undergoes continuous audits, according to Moskowitz. PrettyDamnQuick stores data in the cloud with AWS and never collects any payment or financial information in its system, he said.

“We use AWS cloud services providers because they have done their best to be part of the support ecosystem. They were with us from the start, providing us with incentives to get started, giving us access to their teams and being more oriented towards the startup community than anyone else, ”he said.

How PrettyDamnQuick is distinguished in the logistics industry

S.ource: PrettyDamnQuick

Moskowitz claims that their platform’s standardized work sets it apart from others in the market, as many businesses ignore it.

“Many logistics businesses do not consider validation because they do not understand the implications. What we do in the validation process is that we authenticate phone numbers, addresses, inventory and fraud to ensure that there are no fraudulent orders.

According to Moskowitz, there is competition among PretDemQuick’s legacy systems that still use paper and spreadsheets to sort data. He said this is especially so because logistics is an old industry and one of the slowest ways to embrace digital technology. Moskowitz said PrettyDamnQuick’s automation capabilities set it apart from other traditional logistics processing companies.

PrettyDamnQuick’s other competitors include Amazon, ShipStation, EasyShip and software-powered third-party logistics solutions (3PLs), as well as built-in manual spreadsheets. The company’s clients include eHouse, Loom & Table, Apricot and the Strauss Group of Israel.

Just like Amazon

Moscowkitz argued that Amazon is just a highly sophisticated delivery business. “If you think about what Amazon does, they’re getting product from point A to point B as fast as possible. They don’t really care what the product is. This is our goal: Delivery that takes advantage of data to provide the best customer experience, “he added.

Moskowitz said PrettyDamnQuick is bringing the Amazon experience to small and medium-sized businesses (SMSBs) and giving them the power and toolsets they need to set expectations at checkout, helping them deliver as much time as others can.

“PrettyDamnQuick represents a new generation of ecommerce technology vendors focused on empowering small, micro and nano businesses to compete with many of their larger competitors,” said Jonathan Mendelbaum, principal of TLV Partners in a company press release.

Mendelbaum told VentureBeat that TLV Partners wants to partner with inspired founders. He said Moskowitz, cofounder Liran Erez and the entire PretidemQuick team have embarked on a mission to enable small businesses to develop long-term relationships with their customers that are different from what previously existed.

“PrettyDamnQuick is building some of the most critical tools for automating the delivery process for small businesses – as the company continues to expand its product offerings over the next few years,” Mendelbaum said. PrettyDamnQuick will help small businesses, even those with zero logistics skills, solve their problems – making it easier to compete with their larger competitors, Mendelbaum said.

Landmarks to look forward to

The fundraising round was led by TLV Partners in partnership with Ground Up Ventures, Verisimo Ventures and some of Israel’s largest shipping, logistics and ecommerce brands. PrettyDamnQuick says the extra capital will help the company expand its platform to the US market, where it will begin serving about 2 million online stores through the established Shopify App Store ecosystem. The company plans to open an office in New York in the coming months, where it will rely on its global presence.

Moskowitz co-founded PrettyDamnQuick with Erez in 2020. PrettyDamnQuick currently has 30 numbers and plans to double that number in the next six months. The company’s new product is available for free in the pre-launch phase for qualified merchants and will be released to the public on the Shopify App Store later this year.

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