Report: 50% of leaders say their data should contribute to ESG initiatives

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Inspired by changing economic conditions, data and the integration of AI, businesses today are facing a whirlwind of new pressures in the wake of the global epidemic – with increasing consumer demand and a shortage of talent, most notably, a workforce no longer strong. Profit but by purpose.

Not only is the workforce no longer deeply objective-driven, but they often demand a new approach to leadership: one that blends human traits, such as empathy, with a data-driven mindset. Employees at all levels believe in making a good pairing with profit – both decision makers and knowledgeable workers agree that their company should focus on doing good for the community at least 50% of the data it uses on a daily basis. Serves according to Claudera’s new report.

As a result, leaders are working to increase investment in the environment, social and governance (ESG) beyond 26% of business decision makers developing new products / services (24%) or accelerating financial growth (21%). This trend suggests that profit and ESG are no longer mutually exclusive businesses.

A global snapshot of the percentage of business decision makers and knowledge workers who believe that the data their company uses every day should be used for the good of the communities it serves.
A global snapshot of the percentage of business decision makers and knowledge workers who believe that the data their company uses every day should be used for the good of the communities it serves.

Using big data and AI to make more sustainable business decisions will be a crucial aspect of competitiveness as businesses look to overcome the pressures of modern times. Businesses that want to win must redefine success in addition to profit alone and focus on creating a real environmental impact. Those who fail to work for social good will inevitably jeopardize their business growth and ability to attract talent.

The great news is that advances in technology can provide solutions to these challenges, while also helping to achieve traditional business objectives. For leaders and executives, this means it’s time to refocus on technology investment – not only identifying data that will support growth, but also help employees gain meaningful access to it.

For its report, Claudera surveyed 2,213 enterprise business decision-makers – including 54% sea-suite representation – and 10,880 knowledge workers in the US, EMEA, India and APAC. Studies show that companies that are now ready to accelerate their technology strategy, while supporting investment in ESG, will have a significant advantage over their competitors in the long run.

Read the full report by Claudera.

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