As the Great Resignation evolves into the Great Rishfal, companies continue to fight for the best talent around the world. Talent wars are especially fierce for the skills of digital builders – developers and digital marketers are tasked with creating digital experiences for consumers and other end users.
Contentful’s survey found that the technology the company uses is needed to attract and retain top talent as well as enable that talent to meet and exceed the company’s goals. The findings show that a staggering 85% of digital builders said they would quit or consider doing so based on dissatisfaction with their software and tools.
In addition, about two-thirds (65%) of Tools also said that the software and tools their company gave them to work with were a direct reflection of how they valued them as an employee. Another two-thirds (66%) of digital builders also indicated that the software they use affects their job satisfaction “a lot”.
Surprisingly, many felt that their companies were not equipping them with the right tools to do their jobs. More than three-quarters (78%) of digital builders believe their company needs to adopt new technology to help it achieve its goals.
Obviously, as the workforce is increasingly being distributed, traditional office benefits such as ping pong tables or free lunches are not diminishing for workers in demand. Employees just want to work with the best tools to do their job.
The report’s findings are based on a survey of 439 digital builders (231 developers and 208 digital marketers) conducted in the United States in March 2022.
Read the full report by Contentful.
Venturebeat’s mission Transformative Enterprise is about to become a digital town square for technology decision makers to gain knowledge about technology and transactions. Learn more about membership.