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According to Gartner, by 2026, 25% of people will spend at least one hour a day in Metawors for work, shopping, education, social or recreation.
Gartner defines metavers as “collective virtual shared space, created by the confluence of virtually enhanced physical and digital realities. A metavers provide continuous, enhanced immersive experiences. Gartner expects the complete metavers to be device-independent. And it will not be owned by a single vendor: it will have its own virtual economy enabled by digital currency and nonfungible tokens (NFTs).
Metavers will allow people to mimic or enhance their physical activities, and extension impact businesses with which customers interact every day as well as how work is done. Enterprises will provide better connectivity, collaboration and engagement to their employees through immersive workspaces in virtual offices. Businesses will not need to build their own infrastructure to do so as Metavers will provide a framework. In addition, virtual events that have gained popularity in the last 18 months will offer more collaborative and immersive networking opportunities and workshops.
Other examples for consumers include buying digital land and building virtual homes or purchasing virtual malls through immersive commerce.
There is no doubt that Metavers will enable enterprises to expand and expand their business model in an unprecedented way. By 2026, Gartner expects 30% of the world’s organizations to develop products and services for Metavers, so all organizations should begin developing digital business strategies that benefit participants in built-in infrastructure and Metavers. At the same time, the adoption of Metawars technology is new and fragmented, and Gartner warns organizations about investing heavily in certain Metawars.
Read the full report by Gartner.
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