Snail Games, headquartered in Los Angeles, has been a leader in MMORPG and sandbox survival space with titles such as Age of Wushu and ARK: Survival Evolved. Now Shi Hai, founder and CEO, sees growing opportunities in Metavers and Web3. Hai joined VentureBeat’s lead writer Dean Takahashi to talk about the exciting future ahead for companies taking a leap.
Snail Games made that leap a while back, Hai said, as the first company to explore 3D online gaming. Until 2002, he considered himself the architect of the virtual world, and now he has set his sights on Metawors.
“From our perspective, many others are more concerned about devices, what kind of technology Web3 is using and how to provide the best user experience around digital assets,” he explained. “As we enter the era of metavers and web 3, snail games and our biggest concern is where the property rights should be, or who they should be.”
Web 3 is an opportunity to create a supportive environment for content creators to attract more creators and users. Content creators are how platform owners thrive – but content isn’t what those creators do. It can disappear at any time.
“As we’ve been developing digital assets for over 20 years, I feel a deep resonance with how those content creators feel, because I’m a very experienced gamer personally,” Hai said. “So I empathize with those content creators when they lose content on which they have spent so much time and effort.”
Also the question of monetization of content is one of the advantages that Blockchain Web 3 brings to the table. In the company’s ARK forum, many users have contributed content to the platform’s market without receiving the remuneration they receive. The Web 3 platform has the ability to address these issues.
For content creators, how to maintain ownership of digital assets, and who those digital assets really are, are two of the most important questions to solve, Haie said, and NFTs are part of the puzzle. Despite the NFT’s poor reputation, it sees it as a trend that will succeed in reaching its potential. At the recent NFT conference, Hai was the front row seat for the kind of excitement that NFTs can inspire users and consumers.
“I am amazed that different companies and different industries are experimenting with this new industry and this new trend,” he said. “They all want to follow what users really feel about digital assets, and what kind of value they can create for users.”
The company has ambitious goals for their metavars. Not only does it have its own game engine, which is available for both mobile and PC platforms, but they are also able to incorporate their 20 years of game development skills into this engine to provide content creators with as large an environment as possible, where they can create their own mods. Is. The framework is similar to Ready Player One, he said.
“In this Metavers project, each character and ARK’s DLTs will be transferred to one planet,” he explained. “Users on this planet will have their own unique gameplay, and they can also create and publish their own digital assets and cryptocurrencies.”
Each planet will represent a form of gameplay and a game IP, he said. On this planet, many digital assets will be owned by content creators, but some of them may be from other companies or even Snail Games. They are still working on how to implement the transfer of digital assets between different planets.
The company has a long history with MMOs, meaning they have the tools and technology to create the kind of user engagement and community interaction needed for a Metavers project. They also get handles on issues like cheaters and server issues.
“In terms of the technical side, the snail is ready,” he said. “What will we solve in the future, if the snail does not exist one day?” Even if there are no snails, do our metavars exist? If the snail is gone, who will have the digital assets created by the content creators? “
Argument for NFTs
The basic idea of trading and selling tools between players has always existed, Hai shows, whether it is illegal behind-the-scenes sales, purchases from the game’s digital store or trade between players as part of the gameplay. This market demand should be translated into NFTs.
But many in the community believe that strengthening the notion of digital asset ownership will make many gamers look at the developer of the game, but Haine thinks Metavers can offer the exact opposite experience.
Players are attracted to platforms where they have access to mods and content creation; The problem is that they do not have an open platform, and their ownership rights are often in the air.
“Right now the issue with digital assets is not a surgeon’s job, but more protection for maintaining ownership of digital assets,” he said. “That’s a big problem for the digital asset industry, and that’s what we’re trying to solve.”
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