Snap, the maker of the Snapchat messaging app, has long positioned itself as a camera company.
On Thursday, he unveiled Flying One. Known as pixy, drone cameras can help people take selfies with the help of selfie sticks. Users have a pocket-size camera in the palm of their hand and select the flight mode by dialing on the body of the device. The gadget then flies for a minute, taking photos and videos that it downloads to the user’s private Snapchat drive before landing back in the user’s palm.
Evan Spiegel, Snape’s chief executive, said in an interview: “It gives you a whole new perspective, actually allowing you to have fun and go out with your family and make videos all together.”
The Pixy is Snap’s first hardware product after Spectacles, with glasses embedded camera and augmented reality features. Spectacles debuted in 2016 in long lines for hours but eventually performed less. In 2021, Snap released a new version of Spectacles that allows people to view augmented reality filters on the physical world.
The Snap Pixy sells for $ 229.99, with an extra battery for 19.99 and a dual battery charger for $ 49.99. The company said it plans to sell the camera in the United States and France “as long as supply continues.”
In 2020, Amazon also announced Flying Camera, $ 249 Ring Always Home Com. Drone surveillance flies around its owner’s home and apparently records video for security purposes. It was immediately pilfered on social media as a privacy risk.
Mr. Spiegel said it was unaware of Amazon’s product. He said Snap’s flying camera is not a privacy issue as its bright yellow color, recording lights and engine sounds make it clear.
“I don’t think there are privacy concerns when it is recorded without informing others,” he said.
Snap announced Pixy at its annual event for developers and advertisers – with a suite of augmented reality products – that filters and overlays visual effects on the real world. It also introduced new tools for businesses that allow buyers to try virtually on their products. Snape said that since January 2021, people have connected to its products for five billion times augmented reality shopping.
Mr. Spiegel said. “Pixie is the innovation surrounding this experiment and the camera that is capable.”