Startup ClickUp launches Whiteboard to develop WFH analytics

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From nowhere in the post-work epidemic future, will our desktops, tablets and phones become de facto reporters of how well we are doing our jobs? We are nowhere near this yet, but the pervasive nature of how things are going here in 2022 may beg for closer and more automated monitoring of employees, which some managers will undoubtedly want to investigate. That intelligent oversight will certainly include the widespread use of AI and ML.

One of the first tools to utilize some of these functionality might be the San Diego, California-based ClickUp, which builds a customizable, SaaS-based workplace productivity platform that serves all departments of the organization. ClickUp’s API enables any work application to be downloaded to it so that teams from different corners of the enterprise can use it together on the project.

Clickup News today introduces the general availability of its new whiteboard function to the platform, which its founders say sets it apart from competitors such as Slack, Rike, Hubspot and Asan.

It’s a versatile tool – and potentially a portable supervisor – that WFH employees can carry anywhere on a tablet, phone, or laptop. ClickUp claims that its Whiteboard is the only collaborative tool that enables all teams to turn real-time ideas directly into projects integrated with their work.

CEO and founder Zeb Evans said, “As teams move toward remote or hybrid working environments, the Whiteboard has an essential role to play when it comes to collaboration.” “The emergence of collaborative whiteboard solutions has filled the void for how distributed teams brainstorm and conceptualize. With the global interactive whiteboard market expected to reach $ 2.31 billion by 2025, it is clear how popular these tools are.”

How analytics will be used for WFH professionals

While the platform isn’t quite ready for it yet, Evans told VentureBeat, clickup developers are working on an AI / ML-based feature that will obviously be valuable for management: analytics that log in how often the device is used for work and what The kind of work that is going on. The quality of work is strictly determined for humans at this time.

“I would say, at the surface level, we can show you what work you spend the most time on,” Evans told VentureBeat. “So you can go to anyone’s profile and see what we call trending tasks that use machine-learning algorithms to find out where you spend most of your time at work.

“A few months from now, we will have some news about how this is developing. It will be like AI / machine learning functionality capable of predicting when work will be delayed and estimating how long the project will take. The value of using machine learning for things like being able to track productivity or measure productivity – we’re not there yet. But I think in terms of platforms, the overall promise is where we want to be able to reach, “Evans said.

The value of the virtual whiteboard

Unable to huddle around physical whiteboards together with a colorful set of EXPO dry eraser markers, teams are turning to virtual whiteboards, which have become popular during epidemics, Evans said. It can be used for brainstorming, content creation, work automation, communication, project management and everything in between, he said.

“Teams will brainstorm, share ideas and map projects – but often, these ideas and plans can never go beyond a virtual whiteboard,” Evans said. “The reason these ideas are not usually implemented is that they will require a mess of other tools that are not only disconnected from the virtual whiteboard, but also from each other. It is not surprising that workers are frustrated.

Key Features in Whiteboard

Clickup Whiteboard includes:

Editing tools: Users add content to whiteboards in a variety of ways, from drawing to the ability to embed text, shapes, notes and images and other media files.

Real-time collaboration: Users collaborate with teams from any location, view their edits in real-time, and track cursor movements for seamless interactions.

Functions in Whiteboard: Users can easily add existing ClickUp functions to whiteboards, find links between tasks, documents, and all other functions, and create new functions directly from whiteboards and add them to their boards immediately for execution.

Sharing: Users can share the whiteboard with anyone across the organization.

The ClickUp document takes the document of any brand

ClickUp Docs, a key feature that has been updated, can connect all documents used in any project to a single platform, Evans said. This includes Microsoft Word, Google Docs, OpenOffice Docs and more. Some of the 50 new features include:

Documents as knowledge base: Users can view and interact with projects and tasks directly in the document and use them to organize all tasks by bringing them directly to the Spaces sidebar.

Quick access and sidebar menu: A new area in the document that provides easy access to every feature within the document, including interactive features like layers of customization and typography, cover image, header section, statistics and page security.

Focus mode: This automatically removes all distractions and visually focuses on key sections, paragraphs or sentences in the document.

Relationships: Now you can see everything related to the document, including related functions, contributors or other pages, all in one place within the document.

Clickup’s business story

ClickUp’s business story is remarkable. The four-year-old startup has grown from a run rate of $ 4 million in 2019 to $ 70 million (2021) in just 24 months. Aaron Court, VP of operations, explained it this way: a very successful combination of product-led growth and organic marketing.

“It starts with the product experience – it was the number one thing,” the court said. “The founders were just obsessed with it; They will be releasing new features every week for the long haul, and that’s what allows us to get traction in a very short time in very busy markets. “

Last fall, the company invested $ 400 million in Series C venture capital which gave it a valuation of $ 4 billion. The funding round was co-led by Andreessen Horowitz and Tiger Global, with participation from Lightspeed Venture Partners and Maritech Capital Partners.

A culture of new ideas

Clickups are nowhere to be found to fight the market share of larger, more well-known companies. Wrike, Hubspot,, Microsoft To Do, Google Tasks, Evernote and Asana are some of the heavyweights competing in this space. Apparently some of them were ripe for overtaking.

“The platforms were not changing,” the court said. “I will not mention any competitors, but there were many who have been around for more than a decade and have not progressed much. We’re focused on developing the product, and everything else was level with it. “

ClickUp sells a $ 5-per-month / per-user plan with an annual bill that gives users access to task management software, documents and integration of wikis, chats and other popular tools.

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