Instagram Retires IGTV Brand, Merges Video Feed Posts into a Single Format

Instagram Retires IGTV Brand, Merges Video Feed Posts into a Single Format

Instagram CEO Adam Mosseri hinted at the shift a few weeks ago, and now it’s official: Instagram’s long-form IGTV offering has been merged into a more generic ‘Instagram Video’ format, signaling the end of separate IGTV branding – and, perhaps, a more streamlined Instagram experience. ( Oct. 5, 2021 ) “We’re unifying IGTV and feed … Read more