The cloud continuum: Futureproofing your business for what’s next

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For many businesses, the rapid adoption of cloud services is significantly reshaping their operations. This trend is aligned with what I call “digital perseverance” – the belief that an organization’s ability to be resilient and resilient in the face of uncertainty depends on its investment in digital technology. This increased focus on technology underscores how desirable it is to choose a cloud service provider that becomes the right partner to support your organization’s transformation.

A recent survey of Fortune 500+ business and IT decision makers focused on the real business value of cloud technology, 9 out of 10 said they are likely to change their cloud environment in the next year or two.

This is a clear indication that organizations continue to focus on the value of the cloud as the largest competitor of their businesses and the laser focus on making the necessary changes for both optimizing and futuristic for what lies ahead.

Powered by Cloud: Metavers

A good example of what lies ahead: Metavers – an ever-evolving digital world that combines aspects of the physical world to enable shared experiences, regardless of location, powered by the cloud. In millions of homes, people are already embracing Metawors to enhance their gaming experience and securely connect and explore together.

There are even more possibilities in enterprise metavars that can help business organizations meet today’s hybrid challenges by creating more immersive workplaces. Despite still being a newborn, enterprise metaware experiences are already here. I’ve seen metavers used to create virtual replicas of physical offices, allowing globally distributed employees to connect as if they were physically together, even if they weren’t.

Some manufacturing companies are using technologies such as digital twins to adapt industrial metavers to create more efficient and sustainable supply chains – virtual replicas of physical space or objects.

Choosing a Cloud Service Provider

Organizations planning to modify their cloud environment should think carefully about how the decisions they make now will prepare them to accept future opportunities. This forward-looking approach requires a cloud service provider that:

  • Gives priority Your Trade objectives,
  • Co-innovates With You have to ensure your success, and
  • Provides technology to serve Your Business results instead of their own.

Digitization of business processes that have a greater impact on your top and bottom line is important. At a minimum, cloud providers must be able to provide a practical and flexible approach to integrity, reliability, scalability, security and hybrid and multicloud environments. But in today’s competitive environment there is more to consider as businesses face increasing pressure for growth and leadership.

Here are three factors you must consider when choosing a primary cloud provider to help your business succeed today And Proof of what is yet to come.

1. Is there a comprehensive offer without an unnecessary agenda?

The right cloud provider should help make your company’s journey easier at every stage and throughout your organization.

The value of the cloud lies in its ability to implement a wide range of services that integrate seamlessly with your current technology footprint, and help your company achieve its goals, even as they evolve. This includes providing employees with tools to engage, collaborate and learn. As well as automating certain functions for functionality and providing an environment for developers to create cloud-native applications.

By offering productivity, data, analytics and other automation and visualization tools, your staff can better focus and gain insights for enhanced business performance. As labor and skills shortages continue to be a challenge, the importance of simple employee experiences and easy migration routes cannot be underestimated.

However, not all workloads need to be moved to the cloud and there are often applications that can either retire or be kept on-premises.

So, how can you tell if a cloud provider meets these requirements? Ask yourself these questions:

  • What components of my organization’s application portfolio really need to be removed rather than moved to the cloud?
  • How can the provider help with product obsolescence?
  • How does my organization think about affiliate or cloud-native applications?
  • Should we consider low-code or no-code capabilities to replace legacy apps?

2. Do you have full confidence in provider security and data security?

A true cloud partner should help secure your data and ensure that it does not use that data for its own benefit.

Security and agility remain primary considerations as your organization prepares to embrace the next wave of cloud technology, including enterprise metavors. We live in an age where data is an organization’s competitive advantage, making it even more important to find a cloud provider that can help centralize, understand and leverage your data resources while meeting specific security and compliance requirements. By doing this, you will be better equipped to explore insights using the power of AI.

To determine the approach to security and data privacy, ask yourself the following questions that will best serve your organization:

  • What is my organization’s cyber strategy and how are we focusing on security as the foundation for our digital strategy?
  • Does my organization know how potential cloud providers will handle our data?
  • Will data be the sole property of my organization or will the cloud provider have access to it?

3. Do we have a partnership where success is a shared goal?

Your cloud provider should understand your business and lean towards co-innovation, co-development and co-engineer to help you reach your goals.

As the cloud continues to mature, the institutions that are using it are becoming more complex. Many businesses – perhaps even yours – rely on cloud providers to help transform business processes and uncover new revenue streams faster than they can on their own. Partnering with a cloud provider who is willing and able to dedicate its own resources to help your business succeed will help you reach the finish line faster than alone.

The right cloud provider should measure its success based on that Your Success should have its people dirty hands to shape, implement and adjust your cloud services to help them reach your desired business results. You should also give the provider bonus points that bring the power of the global partner ecosystem to Taylor Apps, fill in the blanks and ensure smooth transformation.

Which model of partnership best fits your business? Ask yourself the following questions:

  • What does success look like for my business today, next year and 10 years from now?
  • Does my cloud provider have a proven model for dedicating co-innovation and co-development resources to my business for the long term to help me succeed?
  • Are any of the cloud providers I’m considering have business areas that compete directly with my organization?
  • How can that competition affect the overall partnership between my organization and the cloud provider?

In today’s world, digital technology has become the foundation of every organization’s success. While no business can be 100% resilient, what we’ve learned over the last two years is that those who have invested in building a digital technology foundation are more resilient than others. Choices made today regarding which cloud provider you choose as your primary partner may differentiate between leading the industry or falling behind.

Judson Altoff is the Executive Vice President and Chief Commercial Officer at Microsoft.,


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