The DeanBeat: What to expect from the Summer Game Fest

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Geoff Kegley’s Summer Game Fest will feature 30 to 40 game ads, including some surprises. The Summer Game Fest on June 9th has become a replacement for the usual trade event that gives us a glimpse of the upcoming games next year.

In an interview with GamesBeat, Keighley said the fest will have a good and growing share of summer announcements as the Electronic Entertainment Expo (E3) is not taking place this year. The Entertainment Software Association (ESA, publisher trade group that owns E3) partially canceled its expo in Los Angeles due to the epidemic. But the reality is that Kegley’s All-Digital Summer Game Fest, which garnered more than 25 million viewers last year, received the best advertising.

While it’s not as big a mess as it was the last two summers, the announcements coming this summer have come in separate boats, Keigley said, gathering the audience that the sports industry needs to reach out to.

First-party online events include Sony’s state-of-the-art event yesterday and Microsoft’s Xbox showcase on June 12. Those events allow big platform owners to give their own games a lot of love as well as show off third-party titles. We’ll see games like Starfield in the Xbox Showcase, Kylie said.

Many third-party game publisher events like EA Play have fallen by the wayside. And Keehley said he offers Summer Game Fest to announce titles in a neutral event from cross-platform third-party games that do not favor any one platform. So this year, the summer is probably less awkward than what GamesBeat’s Jeff Grubb has made clear. We are seeing a glimpse of the order.

Summer Game Fest Partners.

And without the E3 competition online this year, Keighley should have a lot to choose from when it comes to the biggest announcements of the year. In addition to its Summer Game Fest, it hosts the Opening Night Live event at Gamescom in Germany in August and the Game Awards in December. Both small independent game studios and large companies will advertise.

“This is what I love to curate, a show that has some elements of discovery as well as some bangers because kids love to say that people are excited to see it,” Keegley said.

I asked if it would end with a blast. Keegley said, “Yes. We had a good surprise last year and hopefully we will have something better this year. We’re trying to find a new way to do these things. We are post-pandemic in some ways. We haven’t been able to go to an event and watch sports for 2.5 years. We’re experimenting with new ways to experience some things without a huge convention center. “

Geoff Kegley is the creator of The Game Awards.
Geoff Kegley is the creator of The Game Awards.

This year’s show may be two hours long or more, but it depends on whether some ad is added or exits the show.

“It simply came to our notice then [with the gameplay reveal for Elden Ring, the most popular game of the year] And we may have some surprises this year, “Keigley said.” It’s more than shock and awe and wall-to-wall news. “

There will be some physical presence at the Summer Game Fest. More presenters and guests will gather on the studio stage to announce them. And Kegley has invited sports journalists and influencers to try out the games in person during the days following the fest.

U.S. And about 30 IMAX theaters in Canada will broadcast the Summer Game Fest live, bringing people physically together in theaters for a shared celebration. Keighley doesn’t see all of this as an E3 replacement, and he still maintains communication with ESA.

Summer Game Fest takes months to put together, but it’s not as complicated as putting the Game Awards together. With the Gamescom event, Kegley has the same bandwidth.

I asked if Kegley would eventually do a trade show of 50,000 people to go to his Summer Game Fest.

“I don’t think so,” he said. “I don’t know where things are going. I think we’re going to be smarter and more digital. I don’t think the idea of ​​a huge hub location makes a ton of sense. She was a trade show model. After an epidemic, the idea of ​​people standing in line for hours to play a demo of a game doesn’t make much sense. We have things like xCloud and now other ways to show games. I think we will have a digital-first brand. “

For example, The Game Awards all went digital and left the world of TV behind. Why would he think of going back to TV, Kegley said. Game awards enabled people around the world to watch the game at once. That said, he said publishers will do whatever they want from him.

A whip

You know nothing, John Snow.
You know nothing, John Snow.

Then we have another Jeff affair. This Jeff / Geoff story has a bastard son.

As a coda, I would like to acknowledge the contributions made by Jeff Grubb to GamesBeat over the past decade, who are moving toward new jobs. When Jeff came to us via Bitmob, he was a whippersnapper.

Since then, Jeff has made some extraordinary contributions that have helped put GamesBeat on the map. He is a talented game reviewer and knows how to find the best gaming hardware issues. It has become very adept at finding slate of announcements coming from game companies and because of this it has gained followers on social media. When I was a big journalist on the staff, I have to say that I learned a lot from Jeff. Angry and bitter PR people tell us that Jeff likes to make things up. But no one is perfect. I tried to fire Jeff several times for thwarting my plan to call it Call of Duty the Game of the Year and destroying our 100-point review score system.

Jeff Grubb of Gamesbeat wears clothes like this every day.
Jeff Grubb of Gamesbeat wears clothes like this every day.

In Game of Thrones we will miss him and his little ones on zoom calls as much as we like to tease him about his appearance like John Snow and his various rude habits. We won’t miss trying to keep him away from Twitter to join our weekly meeting.

I wish her all the best for her new employer, and I hope her boss soon understands what they did wrong so they can return it to us. Please join me in saying goodbye and thank you Jeff. If anyone is curious, they should know that we fired Jeff for ignoring them to let us know he was leaving to join another publication.

We now have the beginning of John Snow’s sword-sized Gamesbeat author (please apply).

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