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This article was contributed by Matt Shirley, Technology Consultant and the main content author of Splinter Economics.
By 2022 and beyond, Artificial Intelligence (AI) has progressed rapidly to become more “intelligent” than we previously thought. There is considerable concern that AI is now “too intelligent” and, in the wrong hands, AI certainly threatens to create a humanitarian crisis. Writer Amit Ray wrote, “It is most unfortunate that researchers are crazy about creating AI-based autonomous weapon systems without realizing that they can completely destroy humanity.”
Nevertheless, AI offers many great opportunities for positive development to humanity. So, to repeat, focusing on the potential negatives of AI prevents us from being able to explore the true potential it offers. AI copywriting combines aspects of machine learning and natural language generation (NLG) to produce human-like text that is unique and more or less ready to be published (workspace is adequately defined).
Natural language generation
Natural Language Generation (NLG) is the ability behind computer programs to generate human-like text or speech intelligently and communicatively. NLG is a technology that uses rules and algorithms to create structured text from a data source, whether it is a large database or a small text file.
NLG works best when the output needs to be formulaic, repetitive or predictable – in other words, when there are many ways to say something, but in each case certain rules have to be followed. Creating user guides, legal documents, agreements, financial statements, instruction manuals, etc. Currently the most effective way to use AI tools.
Apple’s Siri and Amazon’s Alexa are probably the names of the most established and leading houses built on NLG. However, they are generally regarded as weak AI programs. His “intellect” has not yet reached the point where it can accurately identify man’s emotional state. According to Gary Marcus, “What we have now is an estimate of intelligence, not the real thing.”
Will AI replace human copywriters?
So, what does that mean for copywriters? Simply put, my opinion is that AI will not replace human copywriters anytime soon. This is largely due to the emotional benefits that humans get from AI. While AI has made great strides in how to analyze data through facial recognition and physical gestures, AI-powered long-form articles generally lack the human touch that converts readers into leads.
This is where the human need is still needed. AI copywriting tools may now be able to write consistently and seamlessly, but the spirit of real human connection cannot be changed.
At its core, AI is not conscious or self-aware. The state of consciousness is not something that humans can define and there are no clear rules or algorithms about what “consciousness” determines, only responds to the purpose of the AI programmer. For example, a self-driving car or a copywriting tool – bright ideas, but not sensitive AI.
AI writing software is a powerful tool that copywriters can use to help with their writing, help writers through a block of authors such as “human problems” or not a proper connective line. AI can also understand the tone of voice used and make suggestions on how to adapt to your target audience.
Therefore, AI can certainly be a useful tool for freelance writers, bloggers, marketers and digital marketers; This is because it understands the nuances that come with a particular style which means that AI can help create all kinds of content – an ad copy, a blog preface or long-form content.
AI copywriting tools can help copywriters upgrade their original content or generate entirely new content with a basic plan in mind. However, despite the content being mostly plagiarism-free, AI is not capable of capturing thought-provoking new ideas. AI does a good job of rewriting content (from a large number of sources), but it lacks the motivation and energy that human writers are capable of. Simply put, no, AI is probably not going to replace copywriters or content marketers, but it serves as a useful tool for the future development of the industry.
GPT-3 is OpenAI’s new language model (and arguably the most powerful) based on long-term memory (LSTM). LSTM is a popular type of recurrent neural network, used to generate text and speech. Essentially recognizing the GPT-3 sequence has the ability to autocomplete and predict anything you type.
Say, I have written a short description about hot tubs GPT-3 will analyze it and can generate a hundred words with high level of accuracy to support my description in seconds. It will then mimic the writing style and tone of my original speech to produce something perfect
GPT-3 is an improvement over GPT-2 because it can learn completely new functions without any kind of label data. The GPT-3 has been trained using a dataset containing about 500 billion byte-pair encoded tokens. It has 175 billion parameters, which is quite revolutionary and ten times bigger than Microsoft’s Turing NLG. The GPT-3 is the driving machine learning model behind almost all AI copywriting tools.
How smart is AI?
Alan Turing said, “The computer deserves to be said to be intelligent if it is human to do human deception.” AI is arguably very smart, it can process and analyze more data than any human can imagine. AI will continue to challenge our views on what “intelligence” really is and how much intelligence different species can develop.
On the other hand, in the same way, we are not ready to give our place in society to technology, algorithms just follow the pattern created by human thought. As long as humans create artificial intelligence, they will naturally be imperfect. For one, AI has no concept of “meaning”; It simply follows the rules of natural language processing, exploring series, sequences and sequences. So, worrying about capturing the AI world in 2022 is probably a bit unattainable!
AI Copywriting Tools
Naturally, AI can seriously enhance your writing, helping you create more content than previously possible. Here are some current popular AI copywriting tools:
The future of AI in copywriting
AI text copywriting may still be in its infancy, but we’ve begun to see some great progress in this area over the last few years. As AI technology advances and learns more about human language, AI will undoubtedly become more powerful and accurate.
“The promise of artificial intelligence and computer science far outweighs the impact on some jobs in general. In the same way that while the invention of the aircraft negatively impacts the railroad industry, it has opened the door to wider human progress,” he said. Paul Allen, co-founder of Microsoft.
While it is true that the implementation of machine learning has affected the way of copywriting, the future of Artificial Intelligence is very positive for copywriters in all industries.
Matt Shirley is a technology consultant working in the financial services sector and is the lead content writer at Splinter Economics, where his mission is to provide readers with actionable advice on how to start successful side hostels.
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