TheMall aims to have 100 floors and 100M square feet in the metaverse

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The advantage of virtual malls is that they do not have space. One case in point is TheMall, which will debut later this year and will eventually have 100 floors and 100 million square feet of space.

Alan Smithson’s MetaVRse company has been working on TheMall for seven years. In an interview with Gamesbeat, Smithson said he expects the mall to open in the fourth quarter of 2022. It will be accessible on the web without the need for downloads or applications or specialized hardware platforms. And it will use blockchain technology.

Smithson began working with Julie Smithson in 2015 and joined the company in the spring of 2016. They formed a team, including Paul Conix, CEO; Walid Abdelati, Chief Technology Officer; And Stephanie Smith (formerly Ikea), President of Marketing. They built an engine to run the mall on the web in 2020 and continued to work on it, building another engine for this year’s launch with better graphics.

“Our goal is to be number one. Metavars is a retail and entertainment destination and we believe that starting with acquaintances we can bring in people who are not crypto origin, “said Smithson.” We did not focus on cryptocurrency culture at all. And it starts with video gamers and then gets out of there.

A fashion store in TheMall.
A fashion store in TheMall.

I saw his demo and the images look very crisp. I logged in via the web on my laptop and it worked fine.

The demo of a motorcycle in the store had some interactive parts that were moved. But you can still see the business of focusing on web content as opposed to taking advantage of advanced game engines and specialized hardware from consoles or gaming PCs. TheMall is not designed for hardcore gamers in that sense, as it is not as interactive or realistic as the Unreal Engine 5 game.

“Obviously, this is not an unrealistic engine because we are running on a mobile browser. But one thing we will introduce in version two is that we have actually discovered multithreading on mobile browsers. And so we had to make a lot of really cool innovations to show millions of polygons on the mobile browser without melting your phone. ”

Smiths chose to target the most potential audience on the web, who could use older smartphones or other non-gaming devices to access the venue. TheMall will have digital goods that you can buy as well as physical goods or digital-delivered goods.

Over the past six years, the company has been conducting a lot of training and marketing events as it builds the platform. Metavers then became fashionable during the epidemic, as people longed for better ways to connect than zoom video calls. Worlds like Decentland, The Sandbox, Roblox and Minecraft gained momentum.

Electronics store in TheMall.
Electronics store in TheMall.

But unlike those worlds, Toronto-based MetaVRse chose to focus on more realistic looking graphics instead of blockchain, with more effort to show what real stores and products would look like.

“Why do they look like they’re using 1990s graphics?” Said Smiths. “We realized that we could do better on the web. And so we decided to create our own kind of experience called Dhamal. “

And while web-based graphics still have their limitations, Smithson believes they’re too radical in terms of getting used to creating such a large space. The firm uses its own custom WebGL layer. And using a graphics trick, TheMall can display an object with 21,000 polygons as one-megabytes of data.

This makes it easy to zoom in on data but still move around the object or zip around the mall. It targets iPhone 6 or later devices. Much of the art is being built internally with Adobe Substance.

“When fully built, it will be 100 million square feet. And to put it in perspective, the largest mall in the world is the Dubai Mall, and it’s 12 million square feet,” Smithson said. “So this is about eight times bigger.”

The company will sell about 70% of the 100 floors as non-fungal tokens (NFTs). Developers can then modify the floor and bring in brand and experience centers. About 30% of floors will be sold to investors who can resell what they buy, as the company wanted to create a liquidity option for floor owners.

“We didn’t want people to build anything on their floor because you don’t want to keep the whole mall full of speculators,” he said.

“Our goal is to be number one. Metavers has 1 retail and entertainment destination and we believe that starting with the familiar we can bring in people who are not crypto origin, “he said.” We did not focus on crypto brow culture at all. We just want to bring everyday people into it. Looking and it starts with video gamers and then gets out of there.

You can see the mall in third person or first person. TheMall is truly a creation tool and a platform for the community.

A motorcycle in TheMall.
A motorcycle in TheMall.

“TheMall is our Fortnight for shopping instead of shooting,” he said. “Brands have the ability to create their own brand atmosphere, special events or special merchandise drops. They can mint NFTs, create interactive games and measure success by spending time in malls. There is a direct correlation between how much time a patron spends in a mall and how much money they spend with different vendors in that structure. ”

Smithson hopes to work with brands to create celebrity experiences that are always changing. MetaVRse plans to use AI algorithms to deliver better personalization for buyers. If you are interested in a car, you can take a car on it and go to the floor. It will provide recommendations based on the loyalty program where buyers can choose. (Smithson said he would comply with Europe’s General Data Protection Regulation).

“We’ll be able to find a proven way for brands to create clothing items and decorate a variety of items,” Smith said. “We also want to accept ready-to-play incarnations naturally. They work in our system, no problem. We have thoroughly tested them. ”

And TheMall will have security protocols for better secure transactions.

“We’ll be consistent with Kronos, which is very interesting,” Smithson said.

MetaVRse has built its own avatar system from scratch, and hopes to create a global standard for making clothing for brands, whether it’s wrist bands, bracelets, necklaces, earrings, hair, accessories, shirts, jackets, pants, shoes or belts. Have things. You can mint the avatar as NFT. Each customer will be able to invite up to 10 friends to the outlet.

“Our goal is to create really photorealistic products and stores, or to be as photorealistic as we can,” Smithson said. “Obviously, this is not an unrealistic engine because we are running on a mobile browser. But one thing we will introduce in version two is that we have actually discovered multithreading on mobile browsers. And so we had to make a lot of really cool innovations to show millions of polygons on the mobile browser without melting your phone. “

TheMall’s low-code developer tools also make it easy to create and edit the store. The tool has a drag-and-drop interface. Developers can divide the floor into 10,000-square-foot stores. And stores may have videos running in their stores.

TheMall hopes to promote good behavior by ensuring that the system is not completely anonymous. It can accept crypto payments using a vendor called Bitpay, which offers access to 95 different wallets and 15 cryptocurrencies. You can also pay with your credit card using Stripe.

A shopkeeper’s view of Dhamal.

“Brands have complete control over their design and we aim for a brand-safe environment,” Smithson said.

For purchases made in malls, MetaVRse charges a 3% commission fee as opposed to 30% for app stores. That way, Smithson hopes it will be disruptive. And for developers, TheMall gets 3% of the lease fee. The starting price of a floor with one million square feet is 100 ETH (in Etherium cryptocurrency), which is about $ 300,000.

Smithson said the company is working on VR headset integration. TheMall will have a personal concierge that is still being built, and the concierge will have a personality that uses conversation AI. Over time, the company hopes to add events such as concerts, shows and comedy shows. And it will bring artists and influencers.

“Our goal is to be accessible everywhere and because it’s on the browser and it works on mobile and desktop computers it can reach nearly 7-billion compatible devices,” Smithson said.

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