Tridge Is Providing a Middleman Service for Global Food Trade

Then I created a platform for a kind of expert network for professionals that could help source a commodity for a researcher’s fee – a company like Nestl looking for a key ingredient in a particular country, or someone with whom I could talk about grapes in France? We gathered about 40,000 people from around the world, each representing their market, and we paid people back for their connections.

Through that process, we gained a lot of intelligence.

The energy and chemical deals were very large, the frequency was low, and the deals were dominated by a few big players, whose influence is huge. Therefore, 70 to 80 percent of the expert network questions came from agriculture and we realized that the market is completely divided. No one dominates.

Along with manufacturing there are thousands of products and varieties that were never standard. So, initially, we put resources into creating data architectures to create scientific varieties, types of farming, packaging and grading. Without such a structure, you would never be able to pile up such data.

Therefore, we became the center of gravity. And once our force is big enough, we can certify it.

Can you talk about the role of market intelligence on your platform?

We compile data, and data becomes intelligence, and intelligence attracts users, and many of them become our buyers, our suppliers, into premium users. They start doing transactions with us, and those transactions generate more data and feed back on our data intelligence. So, there is a flywheel effect that actually gets stronger over time.

Our suppliers, when they deal with Tridges, can deal with multiple buyers at once without having to deploy salesmen in multiple countries. And that overall demand gives us better bargaining power.

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