Twitter Wants to Reinvent Itself, by Merging the Old With the New

But when Twitter has given to developers like Ms. The company has also removed the data they need to create custom experiences. It locked down the kind of data that developers often use, most recently in 2018, when it had limited access to its application programming interface or API, effectively breaking down the applications of many smaller companies.

Anil Das, who helped find ThinkUp, a company that relies on data from Twitter, Facebook and Instagram, recalled telling Twitter executives that they had effectively killed his company by cutting off data access.

“The developers don’t trust them,” Mr. Dash said. “You’re Lucy with football and we’re Charlie Brown, and you’ve pulled football 100 times.”

Mr. Dash, who is now Glitch’s chief executive, said Twitter’s decentralization strategy is based on its ability to attract developers back. “It’s not insurmountable, but that’s the basic condition for this whole strategy to succeed: persuade the most skeptical audience to believe in them again.”

Amir Shewte, Twitter’s product head for developers, got the job by criticizing Shree. Dorsey and Mr. Agarwal. At the time, he was a top executive at the developer platform, Rishfal. But after discussing developer access, Twitter officials said Rishfull agreed to acquire Last March.

“By talking to Jack and Pollen, they recognized that Twitter was very open before,” said Mr. Shewat said in an interview. He added, “I think that’s what you’re looking for.”

“If you decentralize your platform and give developers more power to create richer experiences and better, safer timelines, everyone benefits,” he added.

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