Why Everyone Wants to Buy Twitter

Elon Musk is the latest rich man to fall into the trap of Twitter.

For almost his entire 16-year life, Twitter has a reputation that has not fulfilled its potential and could be much higher. The riddle of Twitter is that it is widely known but not widely used, not financially successful but not wildly, sometimes competently managed but also chaotic and influential which is exciting but also terrifying.

The eternal belief that Twitter is a big idea away from being awesome has made many people think about buying a company to shine, but hardly anyone wants to own it.

Whether you’re connected to Twitter or most of the people in the world who stay away from the app, what happens to this company matters. Twitter is a place of digital integration that world leaders increasingly fear and want to control, and where elected officials, activists, journalists and officials like Musk spread their messages and settle scores.

Musk made a half-baked offer last week to buy Twitter which effectively puts a sell mark on the company. One wonders what will happen next.

Musk may end up owning Twitter if he has long been interested in finding a બે 43 billion offer to find moneybags. Maybe a different billionaire, tech company or financial investor will buy it instead. Maybe no one buys Twitter.

Living with an uncertain future is nothing new for Twitter. You could spend days calculating the number of companies that thought of buying a social media site or there were rumors about a potential sale.

Twitter is permanently for sale for technical reasons. Unlike some tech and media companies, including Google, Facebook, and The New York Times, Twitter does not have a specific type of stock that empowers its founders to sell to anyone other than the veto.

But there is also a perennial belief that Twitter should be something other than what it is. There’s no shortage of people who believe that all of Twitter’s needs are a bit of a fix – an edit function, separate management, a new kind of technology backbone, a change in advertising strategy, lower costs and application tweaks or more loose rules of expression, like Musk.

Politicians and other influential people, including Musk, regularly complain that Twitter is censoring too much or too little. And investors on Twitter always say the company doesn’t make enough money.

If I can put it in one sentence, it’s not Twitter Facebook, which has 23 times the annual revenue of Twitter and nearly two billion daily users of Twitter’s 217 million. (Companies treat users a little differently, but you get the point.)

“Twitter’s cultural influence is as great as Facebook’s and yet it’s about one-twentieth of its size,” said Mark Mahane, who has followed Twitter for years as an investment analyst with Evercore ISI. He asks people, “What’s wrong with Twitter?”

And yet the people and companies who have looked closely at buying Twitter are mostly scared. In 2016, Disney partially stopped flirting with its acquisition because executives feared it would tarnish the company’s family-friendly image if it had an unrestricted social media app. Salesforce boss Mark Benioff changed his mind when Salesforce investors hated the idea of ​​a Twitter-owned business software company.

Government authorities may not allow companies that seem to fit in with Twitter, including Google and Facebook, to buy it due to concerns over mistrust.

Twitter is big, but not so big. It’s good, but not so good. It’s not Facebook, which is why people want to buy it but don’t want to. Twitter can influence any owner but can also give unwanted heat.

Musk may be one of the few people in the world who is brave (or stupid) enough to own Twitter and actually do it. Maybe Musk is the one who could finally unleash the potential of Twitter. Or maybe he’ll get involved in a long list of people who once believed they could.


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Look at this Adolescent newborn orangutan At the Oregon Zoo.


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