Why Podcasts Are Becoming Netflix

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Whether you listen to the podcast or not, it’s worth admiring something weird about them. Podcasting is one of the few areas of digital information and entertainment that is not controlled by large corporations.

That phase is coming to an end, and now there’s the battle to become the podcast’s big tech boss.

Podcast host Joe Rogan publishes in the last week of the controversy involving Spotify and other companies wanting to become the netflix of podcasting. They envision controlling both popular programming like the Rogan show and the digital spot where we listen.

This comes at a time when technology experts want to recreate the Internet to be less directed by powerful companies – which is taken up by the term “Web 3”. That reality already exists in the podcast, and is fading. What’s happening with the podcast is a potentially frustrating lesson that the utopian ideals of digital freedom can give way when potential profits become too lucrative.

Let me come back and explain why Podcast Digital Life has been a relatively free wheeling corner and what we gain and what we lose when it is changing now.

Anyone can, in principle, create a podcast in their basement and then distribute it everywhere where people listen to the podcast. There is no set of rules that everyone should follow.

Maybe it doesn’t seem significant, but it’s kind of. In most of the internet, big tech bouncers work at the door.

Apple and (to a lesser extent) Google determine where we download apps, how we pay for them and what features are included. Amazon effectively directs what millions of merchants and online shoppers do. Places where we create online communities are often controlled by superpowers like Facebook.

The majority of people who listen to podcasts use the standard audio app that comes with iPhones, but Apple is not as involved in podcasts as it is in the app. Podcasts were uncontrollable for a while but gorgeous free for all.

There was not a single moment when podcasting started to become like a special nightclub. But Spotify’s decision a few years ago to pay hundreds of millions of dollars for the exclusive rights of people like Rogan and podcast company Gimlet Media was created when podcasts began to chart the same path as Netflix.

If you love Rogan, you can only listen to his show on Spotify. (Spotify has bought two more podcast technology companies this week.) Fans of entrepreneurial interviews on the True Crime Podcast series “My Favorite Murder” or “How I Built This” will have to use Amazon’s Music app to listen to new episodes.

Ashley Carmen, who writes about the podcasting business for The Verge, described 2021 as the year that “platforms for our ears came along” with Facebook, YouTube, The New York Times and Sirius XM, showing that she also has great ambitions in podcasts. Is.

And it happened because companies want our ears and attention. “That changed when podcasting became a business strategy for these companies,” said Tatiana Sirisano, a music industry analyst and consultant at MIDIA Research.

Spotify has almost the same songs that are available elsewhere online, and has a hard time making a profit from music. Podcasts, especially the ones that only people can find on Spotify, can be the company’s ticket to ending financial success. About 30 percent of Americans listen to podcasts every week, and audience and ad sales are growing rapidly. Podcasts have become a cultural force. That’s a tasty target for companies.

Powerful companies that have more control over podcasts have its advantages. Finding the content you like is easier because Amazon, Spotify or YouTube may suggest options for you to search. Spotify has clever podcast ideas that take advantage of a mix of its music and podcasts, including shows that combine songs with Host Benter, much like Radio DJ Morning Show.

But getting the podcast under control is also a mess. As soon as something becomes popular and potentially profitable, digital services that are relatively uncontrollable take over the land for tech gatekeepers. And with that land grabbing, we’ll probably see a little less creative freedom.


  • It seeks to revive a faded American symbol: My colleague Don Clarke has taken an in-depth look at Pat Gelsinger, the chief executive of computer chip company Intel, who, as we all know, played a key role in shaping the technology. Gelsinger wants to help Intel regain lost ground in the most sophisticated chips And Coral government funding to rebuild the U.S. chip manufacturing powerhouse. No pressure.

  • Your Bionic Eyes is now another obsolete gadget: IEEE Spectrum reports on retina technology that was implanted in people’s bodies, and then abandoned by the manufacturer.

  • Cole, Steve and Sal, three former investment bankers The New York Hot Restaurant developed a system for booking reservations online months in advance and then giving them to people over Telegram (for free). They were caught, Eater reported.

A woman in the Boston area lost a mittens of wool that had emotional value, and put up posters to try to get it back. There is a “Mitan Miracle” The ending of the film is happy,


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