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Tim Stokely and RJ Phillips had a big unicorn with OnlyFans, and now they’re focused on a new startup called Zoop, creating a Web3 gaming incarnation with non-fungible tokens (NFT).
Zoop’s platform will allow users to buy, sell, collect and trade 3D digital playing cards of their favorite celebrities. It uses NFTs on blockchain to authenticate unique digital objects. Before the start of summer, Zoop is selling priority passes.
Stokley was a co-founder of Only Fans and helped Philips run the company’s Asia operations. Both will serve as co-CEOs of Zoop. They hope it will be a step towards metavers, a universe of virtual worlds that are all interconnected, as in the novels. Snow crash And Ready Player One,
Phillips said the company went through a number of ideas to target Web2 audiences who had no technical knowledge but wanted to connect with celebrities and influencers using the coolest looking avatars. And over time, they will integrate into Web3.
“They want to keep the spirit of the community and be able to do things with this avatar they’ve collected,” Phillips said in an interview with Gamesbeat. “She is a nice looking 3D avatar and dreams that one day she can play in Serena Williams Tomb Rider.”
In the meantime, fans can collect avatars and play simple blockchain games and engage in a kind of metavars.
“We’ve tried to make it very simple, very inclusive and very accessible,” Phillips said. “And at the same time, I hope you enjoy it. And it starts with the main part of our product. Today we’re all about celebrities and influencers. Tomorrow, we won’t discriminate with areas where people are doing what they’re doing. And ultimately our platform will allow anyone to create their own avatar, if they are influenced by our AI software, which is a major celebrity, with a working partnership with our design team. “
With Zoop, customers will be able to transact by playing cards based on their favorite influencers or celebrities. These cards will be NFT that can certify the uniqueness of digital objects and will be in 3D. At Zoop, fans can get officially licensed, limited edition digital cards and be able to sell and trade them in the secondary market.
The idea is to have a close connection between fans and celebrities. And the cards will give fans access to benefits such as special drops or access to interest-based communities. It could be easier in a post-epidemic world, where celebrities don’t want to do as many individual fan events as they once did. In this case, they can send their avatars to virtual events or put them in games.
The platform will use a polygon blockchain, a layer 2 etherium chain that has lower transaction costs and is more durable. Polygon also invests in zoops. Zoop plans to release 500 cards per influencer for its initial drops and it may eventually launch its own token.
Unlike OnLifens, which has become a hub of porn and NSFW content, Philips said the platform would be family-friendly. Because it uses animated characters, the part about creating an authentic avatar will be easier to implement. Zoop is capitalizing on the booming blockchain gamification market, which is expected to grow into a 21 40 billion industry by 2021. Competitors include Genius, who has raised a lot of money.
Lessons from OnlyFans
For Lessons of Only Fans, the company knows how to handle marketing and work with celebrities in a way that puts its customers first, Phillips said.
“We’re going to make it inclusive for them, provide great support and make sure our platform doesn’t exclude people,” he said.
The company is targeting people over the age of 14. And it controls the style of avatar that can be used in Zoop.
“We’ve helped Web2 users access Web3 because there’s a huge barrier to access,” Phillips said. “We hope that incarnations and uses will grow exponentially. I think the possibilities are endless. “
“We are promoting these micro-communities to a grassroots level,” he said.
Where to use avatars
While it’s probably not a good idea to take one of these incarnations into a fantasy game, there’s a genre of games like Ready Player One where a mashup of all sorts of celebrity characters works just fine. Fortnight is a good example of this.
“That’s the most exciting, where the possibilities are endless,” Phillips said.
The company has 14 people spread across the globe. In addition to the polygon funding, the co-founders have so far funded the project themselves.
Next week, the influencers will launch with their cards, and then the big celebrities will come out with their 3D cards.
The initial transaction will be conducted in US dollars, as it was felt that focusing on cryptocurrency transactions would limit the potential size of the market.
Under the business model, about 70% of revenue from primary sales will go to celebrities. About 10% goes to celebrity affiliates or agents or entities affiliated with music labels or others. About 20% goes to Zoop, which has costs like handling transactions.
“It’s a lot like our only fan model, where we charge a small fee to operate the ecosystem,” Phillips said.
Utility and inter-efficiency
Avatar will be stored in 3D on your smartphone. The more you engage with them and with celebrities, the more rewards you will earn. Over time, brand partners will get involved and compete for the attention of avatar owners. As the avatars become more valuable, people will be able to trade them.
Philips said they understand that some platforms or industries will have different requirements for the tech used in Avatar, and so Zoop will have to communicate with partners ahead of time to choose the right tech.
When the platform uses NFTs, the company will not publish it in its marketing materials, especially since the target audience will not understand it.
“For us, it’s really an integration driven by NFTs,” he said. “The important thing is that someone buys into your ecosystem and then you give them an image where they want to use it.”
The company should be wary of counterfeiters, as the NFT market is rife with them. And he wants the fans to have a good experience.
While crypto prices are now crashing, Philips said the company doesn’t need to be affected because it combines both Web2 and Web3 transactions.
“Most of the people we target in our products are not crypto users,” Phillips said. “It is 80% of the population that is interested in celebrities and brands and is interested in connecting with this digital avatar and gathering for fun. As I said, the word NFT does not appear in marketing. “
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