Zakeke on Ubisoft partnership and how it makes merch out of screenshots

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Zakeke, the ecommerce platform, announced its partnership with Ubisoft earlier this year. The two collaborated to bring customizable merchandise to the next store, and the former spoke with GamesBeat about how it works.

As part of Ubisoft’s new ecommerce push, it now sells custom peppers in its online store. Users can personalize the mug, phone case or canvas with their own in-game screenshots. Zakeke is a company that, with its own interface, facilitates commercialization. At the moment, he works with games like Assassin’s Creed: Odyssey, Origins, Valhalla, and Immortals: Fenyx Rising.

Carlo Delesandro, ZKK COO, described the process to Gamesbeat in an interview. ,[Ubisoft] We were asked if it was possible to use those screenshots to customize or personalize a t-shirt with a mug or a screenshot taken from Assassin’s Creed Valhala. Of course, they do not produce the goods themselves – they rely on a third-party supplier. So all those customizer features should work with the supplier and ecommerce platform. We both need to be united. “

The company has also developed AI swearing filters to prevent users from putting unwanted objects, text or images in their screenshots. It automatically warns users trying to upload screenshots with restricted images.

Delesandro told Gamesbeat that part of the motivation for his collaboration with Ubisoft was his commitment to data privacy. “One of the hardest parts for Ubisoft was finding a partner who was able to work with multiple systems and third-party suppliers, and who was able to do this without managing any customer data. We were the only partner who could Were able to provide complete customization management without storing user or customer data. ”

Zakeke has previously partnered with other gaming companies on custom items. It has partnered with Flex Arcade, which offers custom arcade cabinets to improve its store interface.

Custom March options are currently live on Ubisoft’s store in North America. To find it, go to the gear option, then to “Our Worlds”, then to the “Photo Mode” option.

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